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@namtrokpaul@connexsocial.com What is SEO? Why should you care?
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@namtrokpaul@connexsocial.com Digital Marketing Nerd
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@namtrokpaul@connexsocial.com What is Digital Marketing? Search Engine Optimization (SEO) Online Ads (PPC/CPM) Email Marketing Social Media Conversion Optimization Data Analysis
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@namtrokpaul@connexsocial.com What is SEO? Search Engine Optimization (SEO) The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
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@namtrokpaul@connexsocial.com SERP 1 2 3 4 Shopping Images
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@namtrokpaul@connexsocial.com SEO vs PPC SEO
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@namtrokpaul@connexsocial.com SERP a bit deeper Search phrase in the title of the page SEO
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@namtrokpaul@connexsocial.com Result Elements Title URL Description
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@namtrokpaul@connexsocial.com Which do you use?
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@namtrokpaul@connexsocial.com Why is Google the best?
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@namtrokpaul@connexsocial.com History of Search Lycos, Dogpile, Excite Altavista circa 1995 Google circa 1998/2000 The authority algorithm
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@namtrokpaul@connexsocial.com The Authority Algo Sources/References Who is most referenced?
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@namtrokpaul@connexsocial.com SEO Ranking Factors
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@namtrokpaul@connexsocial.com Code
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@namtrokpaul@connexsocial.com Code No Tables Fast Semantic Code Hierarchical
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@namtrokpaul@connexsocial.com Specific Code Meta Keywords Title Meta Description
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@namtrokpaul@connexsocial.com Content
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@namtrokpaul@connexsocial.com Keywords User terms vs marketing terms Often Questions Title a page and write to it EX: Keyword “Adopt a Pet” Where can I Adopt a Pet?
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@namtrokpaul@connexsocial.com The King of On-Page URL
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@namtrokpaul@connexsocial.com Other important Locations,,,, keyword,,, keyword
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@namtrokpaul@connexsocial.com Links/Social
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@namtrokpaul@connexsocial.com Back to Authority Popular/Authoritative sites are worth more Very difficult, any easy/paid link strategies get found out
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@namtrokpaul@connexsocial.com Social is the new player Shares Likes Comments Followers RTs/Mentions Links
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@namtrokpaul@connexsocial.com Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me
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@namtrokpaul@connexsocial.com SEO Ranking Factors
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@namtrokpaul@connexsocial.com Remember, SEO has a place SEO SocialLinksEmail WOM Offline Ads
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@namtrokpaul@connexsocial.com Questions? We’re Hiring!
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