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What is SEO? Why should you care?

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Presentation on theme: "What is SEO? Why should you care?"— Presentation transcript:

1 @namtrokpaul@connexsocial.com What is SEO? Why should you care?

2 @namtrokpaul@connexsocial.com Digital Marketing Nerd

3 @namtrokpaul@connexsocial.com What is Digital Marketing? Search Engine Optimization (SEO) Online Ads (PPC/CPM) Email Marketing Social Media Conversion Optimization Data Analysis

4 @namtrokpaul@connexsocial.com What is SEO? Search Engine Optimization (SEO) The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)

5 @namtrokpaul@connexsocial.com SERP 1 2 3 4 Shopping Images

6 @namtrokpaul@connexsocial.com SEO vs PPC SEO

7 @namtrokpaul@connexsocial.com SERP a bit deeper Search phrase in the title of the page SEO

8 @namtrokpaul@connexsocial.com Result Elements Title URL Description

9 @namtrokpaul@connexsocial.com Which do you use?

10 @namtrokpaul@connexsocial.com Why is Google the best?

11 @namtrokpaul@connexsocial.com History of Search Lycos, Dogpile, Excite Altavista circa 1995 Google circa 1998/2000 The authority algorithm

12 @namtrokpaul@connexsocial.com The Authority Algo Sources/References Who is most referenced?

13 @namtrokpaul@connexsocial.com SEO Ranking Factors

14 @namtrokpaul@connexsocial.com Code

15 @namtrokpaul@connexsocial.com Code No Tables Fast Semantic Code Hierarchical

16 @namtrokpaul@connexsocial.com Specific Code Meta Keywords Title Meta Description

17 @namtrokpaul@connexsocial.com Content

18 @namtrokpaul@connexsocial.com Keywords User terms vs marketing terms Often Questions Title a page and write to it EX: Keyword “Adopt a Pet” Where can I Adopt a Pet?

19 @namtrokpaul@connexsocial.com The King of On-Page URL

20 @namtrokpaul@connexsocial.com Other important Locations,,,, keyword,,, keyword

21 @namtrokpaul@connexsocial.com Links/Social

22 @namtrokpaul@connexsocial.com Back to Authority Popular/Authoritative sites are worth more Very difficult, any easy/paid link strategies get found out

23 @namtrokpaul@connexsocial.com Social is the new player Shares Likes Comments Followers RTs/Mentions Links

24 @namtrokpaul@connexsocial.com Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me

25 @namtrokpaul@connexsocial.com SEO Ranking Factors

26 @namtrokpaul@connexsocial.com Remember, SEO has a place SEO SocialLinksEmail WOM Offline Ads

27 @namtrokpaul@connexsocial.com Questions? We’re Hiring!

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