1. David F. Carr InformationWeek @davidfcarr david.carr@ubm.com Stories From Social Media: Promise and Pitfalls

2. Introduction Current gig: Editor, InformationWeek Education Previous: Editor of The BrainYard, InformationWeek’s web publication on social media / social business Past: newspaper reporter Future: author “Social Collaboration for Dummies”

3. Find Sources Fast Courtesy of Mandy Jenkins @mjenkins

4. Backlash: ABC Researcher seeking sources on Sandy Hook story Sourcing failed Reporter, network embarrassed

5. Backlash: New York Times

6. Beware B.S. on Social Media Courtesy of Mandy Jenkins @mjenkins

8. B.S. Images Courtesy of Mandy Jenkins @mjenkins

9. Strategies for Verification Internal evidence History (established vs. brand new) Connections to other credible sources Cross-referencing with other sources Check images vs Map/satellite/Google street view Compare to other news sources Check image EXIM metadata May show different date/location than claimed Connect on the phone, other channels

10. Social Promotion Viral hits drive traffic Take enough swings and you’ll get hits Social increasingly influences search rankings, Google News Story link sharing a big part of Twitter Google+ participation mandatory for writers/editors because of tie to Google

11. Beyond Headlines: Conversations From Mandy’s blog zombiejournalism.com

12. Catching Hell on Twitter

13. Engaging with Critics

14. Google+ Pitfalls Make sure you share with “Public”

15. Google+ Notification Settings

16. Editor’s Picks RSS Feed http://www.link_to_channel.com Description of the channel (e.g. News Site’s best articles of the day) News Site’s editor’s picks http://www.link_to_logo_image.png text to use as alternative for the image http://www.link_pointed_to_by_the_image.com Headline for first article http://www.newssite.com/long-island/first-article-1.2654166 Some details Author name

17. Boiled Down to 2 Bullet Points Gotta be there Gotta be careful

18. Credits/Further Reading Mandy Jenkins @mjenkins@mjenkins zombiejournalism.com slideshare.net/mandyjenkins “Best Practices for Social Media Verification” by Craig Silverman, Columbia Journalism Review www.cjr.org/the_news_frontier/best_practices_for_s ocial_medi.php www.cjr.org/the_news_frontier/best_practices_for_s ocial_medi.php My slides www.carrcommunications.com/2013/04/nypa/

19. David F. Carr InformationWeek @davidfcarr david.carr@ubm.com Stories From Social Media: Promise and Pitfalls