1. Unit 3 -26I. Analyze the influence of media coverage, campaign advertising, and public opinion polls on election results
Matt Silva and Logan Garletts
1st

2. Media is the plural of medium
Media Coverage
“mirrors or molders” of public opinion.
medium- is a means of communication; it transmits some kind of information
Media is the plural of medium

3. T.V., newspaper, radio, and magazine are the most impactful media sources
mass media is not a part of government
media does not primarily exist to influence the government
media presents people with political information

4. the media provides a large amount of political information less directly by things such as articles about issues likes health care, crime, etc.
media helps shape public agenda

5. public agenda- the societal problems that government officials need to address

6. private contributors and public treasury two main sources of funding
Campaign advertising
private contributors and public treasury two main sources of funding
small contributors- only 10% of people voting age make contributions

7. Wealthy individuals and family make many contributions
Candidates themselves make contributions
Various non-party groups such as political action committes(PACs) PACs- political arms of special- interest and other organizations with a stake in electoral politics

8. Temporary organizations- groups formed for the immediate purposes of a campaign
Public Funds- subsidies from the federal and some state treasuries
subsidy- grant of money
campaign donations are a form of political participation

9. Congress began to regulate campaign funding in 1907
The federal election commission(FEC) administers all federal law dealing with campaign finance

10. Today no person can gave more than $2100 to a federal candidate a primary election, no more than $5000 in any year to apolitical action committee, or $26,700 to a national party committee
Limits on expenditures began in 1925 due to Buckley v. Valeo

11. Congress first began to provide for the public funding of presidential campaigns in the Revenue Act of 1971
hard money- money raised and spent to elect candidates for Congress and the White House

12. Soft Money- funds given to party organizations

13. Public Opinion Polls
public opinion polls- devices that attempt to collect information by asking people questions
straw vote-used in the early 1930s polls that read the same question to a large group

14. Scientific polling began in the mid 1930s with the efforts of George Gallup and Elmo Roper
more than 1,000 regional polling organizations in the U.S.

15. The polling process is 5 steps
Define the universe whole population) to be surveyed
construct a sample
prepare valid questions
select and control how the poll will be taken

16. 5) analyze and report their finding to the public
sample- a representative slice of the total universe
random sample are more effective
quota sample- a sample deliberately constructed to reflect several characteristics of a given universe

17. quota sample- a sample deliberately constructed to reflect several characteristics of a given universe