1. 11 Chapter 14 The Research Report © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

2. Presentation of Results  Results of the study and recommendations to solve the problem have to be effectively communicated to the sponsor, so that suggestions made are accepted and implemented.  Contents and organization of written report and oral presentation depend on the purpose of the research study, and the audience to which it is targeted. 2 © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

3. The Written Report  Important to identify the purpose of the report, so that it can be tailored accordingly.  Examples –Simple descriptive report –Comprehensive report, offering alternative solutions 3 © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

4. Characteristics of a Well-Written Report  Clarity  Conciseness  Coherence  The right emphasis on important aspects  Meaningful organization of paragraphs  Smooth transition from one topic to the next  Apt choice of words  Specificity 4 © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

5. Contents of Research Report  Title  Executive summary or a synopsis  Table of contents  The research proposal –Purpose of the study –Background –Problem statement  Framework of the study & hypotheses  Method  Data analysis  Conclusions and recommendations 5 © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

6. Oral Presentation  Deciding on the Content  Visual Aids –For instance graphs, charts, tables  The presenter  The presentation  Handling questions 6 © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran