1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 True & False Harder T&F Real Hard T&F Hardest T&F Short Answer

2. Internet reservations for hotels are now routine

3. TRUE

4. “W” Hotels feature wireless amenities such as wireless Internet and wireless phones

5. TRUE

6. High Tech amenities are not important to the hotel business

7. FALSE

8. Travelers want a clean room and someone to keep it clean

9. TRUE

10. The development of Holiday Inn was one of the marketing innovations that changed the hospitality industry

11. TRUE

12. Dude ranches and casino hotels are examples of specialized resorts

13. TRUE

14. Rapid growth in the fast-food industry continues in the United States while overseas growth has been on the decline.

15. FALSE

16. The fast-food business is gaining more momentum in countries other than the United States.

17. TRUE

18. The Superior Small Lodging (SSL) Association is an organization that attempts to ensure tourists receive great value and high-quality accommodations at member properties

19. TRUE

20. . Hotels located near airports have often had a reputation for dowdiness and poor service.

21. TRUE

22. The invention of the automobile helped the hotel industry become a booming business in the 1940s.

23. FALSE (1920s)

24. The 1930s were a prosperous time for the lodging industry

25. FALSE

26. The key to the success of a bed and breakfast is offering an experience different from that of other lodging.

27. TRUE

28. The success of a conference center depends on being near a good airport and enough hotels to accommodate multiple conventions simultaneously

29. TRUE

30. Financing is the means of getting a company’s products and services to the customer.

31. FALSE

32. The customers’ total experience with a company determines their attitude toward the company

33. TRUE

34. Advertising campaigns use radio, TV, newspaper, & Internet.

35. TRUE

36. Most hotels and motels conduct marketing research.

37. TRUE

38. Travel and tourism is good for the economy.

39. TRUE

40. A bottle of shampoo left in the bathroom of a hotel is always complimentary for the guest.

41. TRUE

42. About this much of what you spend on goods and services pays for the cost of marketing.

43. ½

44. This first theme park in the U.S. helped establish the travel and tourism industry.

45. Disneyland

46. Supply and demand in the travel industry determines this most of the time.

47. the price customers pay

48. Amenities are

49. services offered to guest for their convience

50. The characteristics of a target market such as age, income, gender

51. Demographics