1. 2007 Ryko Annual Sales Meeting 2007 Ryko Annual Sales Meeting Reverse Marketing “Gasoline Discount with Car Wash Purchase” 2007 Ryko Annual Sales Meeting 2007 Ryko Annual Sales Meeting

2. Reverse Marketing - Concept What is Reverse Marketing? A vehicle to compete with Big Box and Grocery Store gasoline discount programs Program Management – Electronic or Manual Value Driven Discounting –$0.10/gallon discount with $8.00 wash purchase –$0.05/gallon discount with $7.00 wash purchase –$0.02/gallon discount with $6.00 wash purchase

3. Reverse Marketing - Economics

4. Electronic Example – 7 Eleven, Inc. Location – Plano, TX P.O.S. – Gilbarco “Passport” Promotion - $0.10/gallon discount with an $8.00 wash Wash Prices - Express $6.00 & Premium $8.00

5. Point of Purchase Material – 7 Eleven, Inc.

6. Manual Example – Shell Marketer Location – Dallas, TX Promotion - $0.10/gallon discount with any wash purchase Wash Offering –Express $6.00 –Premium $8.00

7. Point of Purchase Material – Shell Marketer

8. Reverse Marketing - Summary Increased Car Wash Profit Establishes Gasoline Purchasing Loyalty Incremental Gasoline Growth Enhanced Purchasing Experience Competitive Advantage