1. Findings from the Business Acumen for Artists Programme 20 August – 12 November 2007 Elaine Rumboll

2. Background to the Programme NO more PRO BONO

3. 26 ARTISTS 16 DIFFERENT DISCIPLINES

5. Delegate Profile Musician Filmmaker Ceramicist Graphic Designer Music Producer Fine Artist Illustrator Physical Theatre Maker Visual Artist Glass Maker Graphic Artist Multimedia Artist T-shirt Designer Radio Producer Animator Jeweller Writer Drama Teacher Painter Theatre Director Singer Clothing Designer Fine Artist Toy Maker

7. Blog

8. Critical Design Elements through the lens of Value Creation Making and Implementing the Business Case Active Listening Skills – Generating Possibility Pitching Ideas, Negotiations and Closing Deals Value Based Project Mgt Using Web 2.0 for Marketing Entrepreneurial Finance and Tax Mentors

9. Findings

10. Initial deep Suspicion around how ‘Business’ works

11. Findings No Perception of Cohesive Strategy in Sector Making the Business Case – Value Creation a Powerful Lens Understanding the Language of a Different Sector can be very Empowering Active Listening Skills, Negotiation Skills, Financial Acumen critical http://elainerumboll.com/

12. Recommendations Upskill Artists in the Language of Business Art Management & Representation a Massive Skills Gap in SA Run Workshops on Tax Directives Create Genuine Places for Communities of Practise More Collaboration Between Disciplines Needed in Sector to Change Perception

13. Recommendations for the Film Industry 1. Easier access to funds – Human face 2. Faster responses on acceptance and rejection of funding. 3. Forum for registered film makers to better understand and have access to information surrounding NFVF, tax rebates, funding etc. 4. Access to development funding for projects that need to be developed further before production 5. Assistance from government in finding distributors 6. Film foundations & dti - give clear, easy documents and requirements for filmmakers to understand how to apply for money.

14. Never doubt that a small group of thoughtful, concerned citizens can change the world. Indeed it’s the only thing that ever has. - Margaret Mead