1. How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB

2. How do hedgehogs mate…? …very carefully

3. Not just donors How many of our legators are known to us?

4. Back to basics: What prompts people to make Wills? Why do people leave legacies? Who are our stakeholders? "Behind the clock" marketing

5. How do we reach them? Directly Indirectly

6. Internal Marketing Make a noise Work together - win/win Make it easy Awareness weeks - make them fun but educate too Get the CEO/Trustees to give a lead Report back and share the glory