1. Guess The Logo

2. LOGOS Objective Given a computer, lecture & notes, and project guidelines, understand & design logos. Score a 70 or better on the project & complete project by the deadline.

3. Identifying marks, such as a logo or trademark, communicates a great deal about a product, service, or organization. What is a Logo?

4. When you create a logo, you are faced with the task of creating a design that will identify your client’s product or business & distinguish it from the competition. What is a Logo?

5. Logos Should be: Unique Memorable Recognizable at a glance Become synonymous with the company, product, or service represented Logos should be used consistently.

6. Logos Must: Be designed in terms of style (characteristic, manner, or appearance) Express spirit or personality of the product, service, or organization

7. Logos should: Stand the test of time in terms of style & trend Be aesthetically pleasing Have graphic impact Be designed according to sound principles

8. Logo Applications: Packaging Stationery Signage Advertisements Clothing Posters Shopping Bags Menus Forms Covers & much more

9. Logo design configurations: Logotype: The name spelled out Initials: The first letters of the name Pictorial Visual: Representation of the object or objects that symbolize the product, service, or organization

10. Logo design configurations: Abstract Visual: non-pictorial visual forms to symbolize the product, service, or organization Combination: any of the listed used together

11. Logotype

12. Initials

13. Pictorial Visual

14. Abstract Visual

15. Combination

17. Logo Design Objectives: To design clear & legible type To create a distinctive look for your client To differentiate the product, service, or organization form the competition To create a logo that is appropriate for your client’s needs To express the spirit or personality of the product, service, company, or organization

18. Logo Design Objectives: to create a design with graphic impact to create a design that is consistent with the principles of balance & unity to create good positive/negative shape relationships to design a memorable logo to design a logo that works well in both black & white reproduction & color to design a logo that reproduces well when reduced and enlarged