1. process, tips, & examples
Iconic/ Symbolic
-simple, uncomplicated images
-literal or abstract
-less direct than text
-can be instantly recognizable
Logo type/ Word mark
-uniquely styled type font of company name
-easy to recall name
-many possible variations of colour, size and font
-must be clear to read at any size
Combination Marks
-text compliments icon/ symbol
-clear relation to your company
-text can be integrated or stand alone
Logo Design
process, tips, & examples
3 Types of Logo

2. Logo Design Process Stage 1 Brainstorm
-Identify your target audience, and objective
-Write down and sketch as many ideas as possible
-Do not stop to analyze the ideas at this stage
-Keep going until you have exhausted all ideas
-Quick, basic sketches

3. Steps To Follow Stage 2 Initial Concepts
-Take several of your brainstorm ideas and develop them further
-Determine which text font and colour would best suit your design

4. Steps To Follow Stage 3 Revisions
-Once you have narrowed down the choices, review with friends & family ect…
-Use collected feed back to make revisions to your logo

5. Steps To Follow Step 4 Final Logo -Finalize your logo
-Use best possible method to present your logo, such as CorelDraw, Photoshop, ect…
Step 5 Application
-The finished logo can now be applied to building signs, stationary, brochures, web pages…ect
-the image should be clear at any size, and also in black & white format

6. Logo Design Tips -Logo should represent your business (symbolic)
-K.I.S. – keep it simple, easier to recall
-Research the competition, yet be original
-Examine and play with different coulour/ text
-Test your logo on friends and family
-Always add the name of the business with logo
-Logo doesn’t have to be a graphic icon…can be text by itself

7. Some Examples

8. Some Examples

9. Some Examples

10. Some Examples