1. USPS Brand Equity Re-contact Study Methodology August 2001 – Consumer Brand Equity Survey – 1,000 Randomly Selected Households December 2001 – Re-contacted 500 Respondents from August – Plus 500 New Households Randomly Selected – Consumer Brand Equity Survey and additional questions Source: Arthur Andersen

2. Top Four Building Blocks of Trust Quality - 25% Brand Reputation - 15% Price/Value - 12% Reliability - 10% Source: Wirthlin Worldwide National Quorum Survey - May 2001

3. USPS Brand Equity Re-contact Study Trust Components Mean Score on a 1-5 Scale, with 1=Poor and 5=Excellent

4. %Top 3 Box (3, 4 or 5) Feelings about sending/receiving mail prior to terrorism98% Feelings about sending/receiving mail immediately following terrorism82% Safety of letter mail today96% Safety of packages today96% USPS Brand Equity Re-contact Study Safety Ratings on a 1-5 Scale, with 1=Not at All Safe and 5=Completely Safe

5. Change Way Open/Receive Mail? 33% Yes Of These: 67% Examine mail for unknown return addresses 7% Wash hands after opening mail 5% Throw out mail 1% Open mail outside 1% Use protective gloves USPS Brand Equity Re-contact Study Mail Usage

6. Has your use of the mail increased, decreased, or remained the same following the recent acts of bioterrorism?

7. USPS Brand Equity Re-contact Study Confidence in USPS How has your image of Postal Service management and workers changed?

8. USPS Brand Equity Re-contact Study Confidence in USPS %Top 3 Box (3, 4 or 5) USPS is doing everything within reason to protect against future terrorism96% USPS is doing everything within reason to maintain my trust95% Overall USPS handling of the bio-terrorist situation97% Ratings on a 1-5 Scale, with 1=Not at All Confident and 5=Completely Confident or 1=Poor and 5=Excellent

9. USPS Brand Equity Re-contact Study Implications Your mail remains welcome in the homes of the American people.