1. Клиент - Событие - Название презентации BRAND EXCELLENCE CENTRE Brand community Group G IRINA BAZILEVA 16 March 2010

2. Brand excellence center - Brand community - Group G AGENDA Background & benefits of the regional cooperation What can we share? Tools & procedures for knowledge sharing Next steps 2

3. Brand excellence center - Brand community - Group G 3 Клиент - Событие - Название презентации BACKGROUND & BENEFITS OF THE REGIONAL COOPERATION Клиент - Событие - Название презентации Стр. 3

4. Brand excellence center - Brand community - Group G GROUP G BRAND DEVELOPMENT BACKGROUND FOR COOPERATION Possibilities of regional business development Ability to work out common positioning in the region Mutual understanding: cultural ties & history of successful economic cooperation among countries of the region 4

5. Brand excellence center - Brand community - Group G BRAND EXCELENCE CENTRE BENEFITS Strengthening market position by using regional credentials Developing regional clients (referrals) Creating investment opportunities for clients & potential clients Becoming Brand Champions in Europe 5

6. Brand excellence center - Brand community - Group G 6 Клиент - Событие - Название презентации WHAT CAN WE SHARE? Клиент - Событие - Название презентации Стр. 6

7. Brand excellence center - Brand community - Group G WHAT CAN WE SHARE STRATEGIC PRIORITIES Priority service offerings Priority sectors Key clients 7

8. Brand excellence center - Brand community - Group G WHAT CAN WE SHARE INDUSTRY EXPERIENCE Credentials & qualifications Success stories Industry expertise 8

9. Brand excellence center - Brand community - Group G WHAT CAN WE SHARE MARKET RESEARCH Competitor analysis ― market penetration Clients & potential clients regional interests Industry expertise 9

10. Brand excellence center - Brand community - Group G WHAT CAN WE SHARE PUBLICATIONS Regional industry brochures Regional reviews Tax & IPO guides 10

11. Brand excellence center - Brand community - Group G WHAT CAN WE SHARE PR Specialized magazines & industry journals Cross-country event participation Joint event organization Joint corporate social responsibility programs (sports sponsoring, etc.) Common campaigns (e.g. IPO) 11

12. Brand excellence center - Brand community - Group G WHAT CAN WE SHARE KNOWLEDGE & BEST PRACTICE SHARING Qualifications (projects) data base Best proposals Client presentations Templates Slogans Image library 12

13. Brand excellence center - Brand community - Group G 13 Клиент - Событие - Название презентации TOOLS & PROCEDURES FOR KNOWLEDGE SHARING Клиент - Событие - Название презентации Стр. 13

14. Brand excellence center - Brand community - Group G HOW CAN WE SHARE TOOLS & PROCEDURES Regular (monthly) conference calls Extranet Community of interests — distribution lists, forums, blogs, etc. Collaboration communities with social networks User group face-to-face meetings 14

15. Brand excellence center - Brand community - Group G 15 Клиент - Событие - Название презентации NEXT STEPS Клиент - Событие - Название презентации Стр. 15

16. Brand excellence center - Brand community - Group G NEXT STEPS FOR DISCUSSION Views on regional positioning Start sharing (market positioning & research, credentials, PR opportunities, etc.): priorities Agenda for the next call Other ideas? 16

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