1. Power Supplies Release comms pack Electronics Marketing 14 th July 2009

2. Power Supplies release - overview Campaign AreaElectronics NPI Release TitlePower Supplies Release Date15/07/09 Target Customer Group Electronics Design Engineers Offer Overview7 key brands Over 400 new products Key technologies include: Power over Ethernet IP rated External Power Supplies DC/DC converters Embedded PSUs Key Message to customers RS has the broadest range of power supplies available in the market-place, now with over 1,170 TRACOPOWER products

3. Power Supplies release – key ranges KEY RANGES INTRODUCED External Power Supplies Over 100 new products from leading brands Power over Ethernet Expansion of PoE range, adding to midspan injectors and splitters Embedded Power Supplies 120 more power supplies added DC/DC Converters Over 200 new isolated and non-isolated dc/dc converters Key Selling Points Products from the brand leaders that improve performance Competitively priced Available direct from stock Position vs. Competitors Larger range in these technologies than our competitors

4. Power Supplies release – Key Brands KEY RANGE INTRODUCTIONS FROM TRACOPOWER over 200 new products across technologies Plus introductions from Power-one, Recom, Emerson (Astec, Artesyn), Phihong, TDK Lambda And a new RS own brand range, increasing the RS own brand range to over 400 power supply products Key Selling Points Complete ranges from all the brand leaders With high quality RS own brand solutions at low prices

5. Power Supplies release – Communications mix ONLINE New Power Supplies microsite Landing pages for each technology Featured products selection Key brands search trigger Entry banners on homepage and electronics landing pages Email Twitter feed and SEM activity to support OFFLINE TRACO press release issued 13/7 RS own brand press release for end July

6. Key Message Summary It’s the best range in the market – better than all our competitors With new products from all the leading brands that improve performance We have the most complete TRACOPOWER range available direct- from stock And have an expanded RS brand range giving high quality performance at low prices All priced competitively to give real value for money Why should customers buy their power supplies from RS?

7. Further information Campaign owners Communications: Victoria Johnstone Technical Marketing: Ivor Hunt Product range: Tim Peberdy Local marketing contact: