1. W OMEN AND I NTERNET L OVE AND E FFICIENCY ! I STANBUL - J UNE 2009 – P IERRIC D UTHOIT 1Istanbul, 2009

2. Trends Queries linked to women subjects grew faster than the global number of queries in Search Engines Women’s queries may represent 15% of all the queries Brand names are very popular in Women queries (up to 50%) Q4 is important for these subjects (seasonality peak): –Cooking,fashion,people, shopping, health Yearly constants: –Family, deco, beauty, diet. 2 Istanbul, 2009

3. Learnings Brands’ strategy must make the brand name visible : –Brand Awareness Right time, right place will improve the efficiency of your campaigns: –targeting, seasonality Content and brand are good companions: – Provide content to your partners and customers. 3 Istanbul, 2009

4. Proposal to Yandex and Google ! Womanjournal.ru invites Yandex and Google to make a study on their women audience and queries to better understand their behavior This will help everybody to gain in efficiency Methodology of the study can be discussed … with WomanJournal.ru team. 4Istanbul, 2009

5. Internet, the best media ? Internet is used by women to prepare purchases (60% in France) Women trust internet (20 to 35% look for real info on the web) Internet offers to brands: –Possibility for producer to directly talk to customers –A brand experience –Exclusive content to improve loyalty 5 Istanbul, 2009

6. 3 keywords for a mediaplan Recruit: –360 media plan (banners, context, emails, special projects, …) Create loyalty: –Provide content, services through dedicated and professional sites for a daily contact and efficiency. Innovate –New formats, new ideas. 6 Istanbul, 2009

7. Brands + womanjournal.ru The dream team ! Brainstorm altogether for a 360 strategy Find the best efficiency Analyze results on a long term basis Let’s Experience altogether ! 7 Istanbul, 2009