1. >>APMG 8119: DIGITAL ENTERPRISE REPORT PREPARED FOR: POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2015

2. >>APMG 8119: DIGITAL ENTERPRISE  The first store – 1982 by Stephen Tindall  Online store - 2009  Goods: clothing, electronics, furniture, jewellery, beauty products, toys, even products  Programs: Christmas Club, BizRewards points redemption, Red Alert one-day-deals  Service: delivery, Click & Collect, Warehouse App Your Warehouse, your way History

3. >>APMG 8119: DIGITAL ENTERPRISE The Warehouse Group

4. >>APMG 8119: DIGITAL ENTERPRISE Core principlesCore purposes  Better for our customers  Simpler for our team  Cheaper for profit  Making the desirable affordable  Supporting our communities and the environment  Putting you, our customer first  Teamwork Core principles

5. >>APMG 8119: DIGITAL ENTERPRISE In The Warehouse's virtuality

6. >>APMG 8119: DIGITAL ENTERPRISE Online shopping process

7. >>APMG 8119: DIGITAL ENTERPRISE Online shopping process

8. >>APMG 8119: DIGITAL ENTERPRISE Interview 3 people, 13 questions 1) Have you bought anything from online stores before? 2) Will it be your first time to buy online in The Warehouse? 3) Did you find any defects, errors during your shopping this time? 4) Have you noticed any promotions? 5) How did you feel about the process of purchase? Was it long and exhausting? Or quite simple and quick? 6) Was it difficult to find appropriate items? 7) Do you think The Warehouse needs some web design improvements? 8) Was the information about service fee sufficient and visible? 9) Was the information about goods and details sufficient? 10) Did The Warehouse team send you any email after your purchase? 11) Do you feel that your personal information is secure and protected? 12) Does the variety of goods differ from retail stores' one? 13) Do you satisfied the service Click and collect?

9. >>APMG 8119: DIGITAL ENTERPRISE Interview results Positive remarksNegative remarks website design colour spectrum products and service diversity quick purchasing process proper categories order mobile version detailed description lack of product description two-sided menu no online consultant can’t touch goods, material

10. >>APMG 8119: DIGITAL ENTERPRISE Thank You