1. MEDIA Salles was founded in 1991 with the support of the European Union and the Italian Government

2. The members of MEDIA Salles are the national and international associations of cinema exhibitors in Europe MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

3. THE CINEMA EXHIBITORS’ ASSOCIATIONS THAT ARE MEMBERS OF MEDIA Salles ANEC – Italy NVB – The Netherlands FSI-DBF – Danemark CEA – United Kingdom CICAE – Europe KKL – Norway FEECE – Spain APEC – Portugal ACS – Switzerland HDF – Germany THE FINNISH CINEMA OWNERS’ ASSOCIATION – Finland ASSOCIATION OF INDEPENDENT CINEMA OWNERS – Ireland MOZISOK ORSZÁGOS SZÓVETSEGE - Hungary ASSOCIACIÓ ANDORRANA D’EMPRESARIS I DISTRIBUIDORS CINEMATOGRAFICS - Andorra MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

4. MEDIA Salles is active in the countries belonging to the European Union and provides services to the cinema exhibitors: PROMOTION OF EUROPEAN FILMS TRAINING COURSES INFORMATION MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

5. MEDIA Salles has been organizing since 1996 the Focus on Europe events at the major cinema exhibitors’ meetings worldwide - a showcase of European films with international appeal, such as “Life is beautiful”, “Talk to her”, “Bend it like Beckham” MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government PROMOTION

6. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government 1991: launch of the first “European Cinema Exhibition: a New Approach” -a unique training course for cinema exhibitors at an international level next editions: Rome, 24 – 28 September 2003 Budapest, Fall 2004 TRAINING

7. INFORMATION EUROPEAN CINEMA YEARBOOK The annual survey on cinema-going in 32 European countries (1989 – 2002) EUROPEAN CINEMA JOURNAL The MEDIA Salles quarterly magazine CINEMA RESEARCH LIBRARY A selection of articles and essays on cinema exhibition – available on the web MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

8. CINEMA-GOING IN EUROPE MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

9. NUMBER OF SCREENS WORLDWIDE

10. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

11. Admissions (x 1 000 000) ADMISSIONS WORLDWIDE MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

12. ADMISSIONS IN EUROPE Admissions (x 1 000) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

13. MULTIPLEXES IN EUROPE MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

14. MULTIPLEXES IN EUROPE – number of sites (as at 31 st October 2002) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

15. MULTIPLEXES IN EUROPE – number of screens (as at 31 st October 2002) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

16. DENSITY OF SCREENS IN MONOSCREEN CINEMAS, MULTISCREENS AND MULTIPLEXES IN 2001

17. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government DENSITY OF SCREENS IN MULTIPLEXES

18. MULTIPLEXES: CONCENTRATION OF ADMISSIONS AND DENSITY OF SCREENS (Western Europe) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

19. MULTIPLEXES: CONCENTRATION OF ADMISSIONS AND DENSITY OF SCREENS (Central and Eastern Europe) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

20. THE EVOLUTION OF ADMISSIONS, SCREENS AND SCREENS IN MULTIPLEXES (Western Europe) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

21. THE EVOLUTION OF ADMISSIONS, SCREENS AND SCREENS IN MULTIPLEXES (Central and Eastern Europe) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

22. WHAT FILMS DO EUROPEANS WATCH AT THE CINEMA? MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

23. BREAKDOWN OF ADMISSIONS IN THE EUROPEAN UNION BY FILM ORIGIN Source: European Audiovisual Observatory, European cinema attendances stagnates as local films fail to travel, Press release, Strasbourg, 4 May 2003, www.obs.coe.int (2002: provisional data).www.obs.coe.int

24. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government MARKET SHARES BY FILM ORIGIN IN WESTERN EUROPE – 2002 * New releases only.

25. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government MARKET SHARES BY FILM ORIGIN IN WESTERN EUROPE – 2001

26. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government MARKET SHARES BY FILM ORIGIN IN CENTRAL AND EASTERN EUROPE - 2002 * New releases only.

27. MARKET SHARES BY FILM ORIGIN IN CENTRAL AND EASTERN EUROPE AND MEDITERRANEAN RIM - 2001 * New releases only. TR: percentage on admissions. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

28. MARKET SHARES OF DOMESTIC MOVIES HU, PL: percentages on admissions.

29. GERMANY Total admissions in 2001: 178 m. (+16,6%) From TOP 10 FILMS (by admissions): 1. Der Schuh des Manitu (DOM.): 10,5 m. (5,9% of total admissions) 2. Harry Potter and the Sorcerer’s Stone 10,4 m.

30. NORWAY Total admissions in 2001: 12,5 m. (+7,7%) From TOP 10 FILMS (by admissions): 1. Elling (DOM.) 770 000 2. Harry Potter and the Sorcerer’s Stone 687 000 3. Bridget Jones’ Diary 579 000 4. Cool and Crazy (DOM.) 556 000 % of top 2 DOM on total admissions: 10,6

31. POLAND Total admissions in 2001: 27,6 m. (+ 32,3%) From TOP 10 FILMS (by admissions): 1. Quo vadis (DOM.) 4 276 674 2. W pustyni i w puszczy (DOM.) 2 221 137 3. Przedwiośnie (DOM.) 1 742 587 7. Wiedzmin (DOM.) 606 288 % of top 4 DOM on total admissions: 32%

32. SPAIN Total admissions of European films in 1999: 25,2 m. (19,3% of total admissions) Top European Films - 1999

33. MEDIA Salles, Via Soperga, 2 - 20127 Milano Ph. +39 0266984405 Fax +39 026691574 E-mail: infocinema@mediasalles.it http://www.mediasalles.it