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Mandatory Drug Risk Information: How much information is too much? Ruth S. Day / Duke University FDA Public Hearing / Medication Guides Washington, DC.

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Presentation on theme: "Mandatory Drug Risk Information: How much information is too much? Ruth S. Day / Duke University FDA Public Hearing / Medication Guides Washington, DC."— Presentation transcript:

1 Mandatory Drug Risk Information: How much information is too much? Ruth S. Day / Duke University FDA Public Hearing / Medication Guides Washington, DC -- June 12, 2007

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3 Accutane Medication Guide Ruth Day

4 Basic Methods Study Test time All Multiple Content Tasks Ruth Day --benefits --risks --etc --attention --comprehension --memory

5 Basic Methods Study Test time All Multiple Content Tasks Ruth Day --benefits --risks --etc --attention --comprehension --memory

6 Basic Methods Study Test time All Multiple Content Tasks Ruth Day --benefits --risks --etc --attention --comprehension --memory

7 Key Educational Message Ruth Day

8 Key Educational Message “What is the most important information I should know about Accutane?” Ruth Day

9 Pregnancy % CORRECT Ruth Day

10 % CORRECT Pregnancy Ruth Day

11 % CORRECT Pregnancy Ruth Day

12 % CORRECT Pregnancy Ruth Day

13 % CORRECT Pregnancy Ruth Day

14 ACCUTANE Medication Guide Ruth Day Original Version

15 Ruth Day Original Who should not take Accutane?

16 Ruth Day Original

17 Enhanced Version ACCUTANE Medication Guide Ruth Day

18 New titles (Time Zones) Enhanced Ruth Day

19 Enhanced Ruth Day

20 Research Methods

21 Perceptions Opinions Attitudes

22 Research Methods Comprehension Memory Perceptions Opinions Attitudes

23 Perceptions Opinions Attitudes Research Methods Comprehension Memory

24 Perceptions Opinions Attitudes Research Methods Comprehension Memory

25 Study Test time Ruth Day PreTest PostTest Metacognition

26 UNDERSTAND REMEMBER PreTest PostTest PreTest PostTest very easy easy moderate hard very hard “How easy was it to understand the information in the leaflet?” Ruth Day

27 UNDERSTAND REMEMBER PreTest PostTest PreTest PostTest very easy easy moderate hard very hard “How easy was it to understand the information in the leaflet?” Ruth Day

28 UNDERSTAND REMEMBER PreTest PostTest PreTest PostTest very easy easy moderate hard very hard “How easy would it be to remember the information in the leaflet?” Ruth Day

29 Conclusions For FDA Advisory Committee (8/1/07)

30 --People overestimated how much they knew and understood after reading Ruth Day Conclusions For FDA Advisory Committee (8/1/07)

31 --People overestimated how much they knew and understood after reading --After testing, they realized they knew less than they thought Ruth Day Conclusions For FDA Advisory Committee (8/1/07)

32 --People overestimated how much they knew and understood after reading --After testing, they realized they knew less than they thought -- AND they actually knew far less than that. Ruth Day Conclusions For FDA Advisory Committee (8/1/07)

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