12. From 1990 - 2005, Stats Canada reported a 12 % increase in ground level smog... CanWest News, October 15, 2007

13. Before... After...

14. “Edmonton leads major Canadian cities in its residents' reliance on cars...” Edmonton Journal, January 23, 2008

15. make a difference? How can you

16. Think BIG... Start small...

17. 2009

18. The Commuter Challenge is a national program... encouraging Canadians to take action by using sustainable transportation.

19. Edmonton needs your support for 2009

20. When... Clean Air Day June 3, 2009

21. Where... Edmonton, AB

22. What... A One Day Challenge

23. Walk... Bike... Take Transit...

24. Family & friends of local elementary school children. The Target Market

25. Why... One of the worst triggers of asthma is air pollution.

26. 15.2% of children between 4 and 11 have been diagnosed with asthma The Lung Association Website, Apr. 30, 2007

27. In Toronto alone... A 30% reduction in vehicle emissions could save us from 68,000 asthma attacks a year in children... Green Party of Canada Website, Nov. 3, 2007

28. And... 1 Billion $ a year in health care costs Green Party of Canada Website, Nov. 3, 2007

29. Our Value Proposition...

30. Economic Savings On average it costs $0.51 / km to drive your vehicle

31. Health Benefits Participants promote a healthier future for their children.

32. Teaching Family Values Participants take a proactive role in being an example to children.

33. The Goal: Attain the participation of 60% of local elementary schools.

34. Help us to... Increase Awareness & Change Behaviour

35. Proposed Marketing Tactics

36. Partnerships with Elementary Schools Presentations at PTA and School Council Meetings Teachers discuss event at Parent- Teacher Interviews “Do the Ask”

37. Local Radio and News DJs are potential participants As public leaders they have the ability to influence our target market “In Touch” Segment Special event promotion by trusted news personalities

38. How it works… Step 1: Participants register at a local elementary school Step 2: Participants encourage their friends and other family members to get involved Step 3: On June 3… Walk, Bike, Take Transit, Carpool… Anything but drive! Step 4: Submit their actions and receive statistics on the impact they made Rewards given to all participants, especially those with the largest contributions!

39. Why Should YOU Get Involved?

40. “83% of consumers say they have a more positive image of a company that supports a cause they care about” so… American Demographics, Jan. 2001

41.  Build your Goodwill  Enhance your Reputation  Let the City of Edmonton know what you stand for!

42. Help Edmontonians Breathe Easier on Clean-Air Day

43. Help us make Commuter Challenge 2009 a success!

44. It’s our city. Take control!

45. To Get Involved: Visit the Commuter Challenge website at: www.commuterchallenge.ca Or Contact Jill MacPherson at the national office: (605) 287-7976 j.macpherson@commuterchallenge.ca