1. Hira Ahmad, Tatiya Chattanapanich, Daniel Chia, Thang Duong, Miguel Juarez

2. Problem ●Average American produces 4.5 pounds of solid waste each day ●Americans produce approximately 251 million tons of waste annually ●Many people do not recycle ●Landfill space quickly declining

4. How Can We Help? ●Aim to increase awareness of need for recycling in city of Dallas ●Includes recycling incentive program to reward residents based on how much they recycle

5. Recycle Bank ●Largest consumer-facing engagement platform for all things sustainability ●Educates about and rewards ‘green’ actions ●Focused in major cities around U.S.

6. Texas Campaign for the Environment ●Non-profit organization ●Holds events to create awareness for environmental problems ●Campaigns to create public support for green causes

7. Race ● March 29, 2014 Fair Park in Dallas, TX ●Two heats, about an hour each ●Approx. 3 miles long ●Prizes for finishers from sponsors ●$40 at door; $30 in advance

8. Race Timeline Time Event 5:00 A.M. Event setup begins at Fair Park 7:00 A.M.Check-in for participants begins 9:00 A.M.Run begins (wave 1 of 2) ~10:00 A.M.First finishers expected to cross finish line 11:00 A.M.Awards ceremony for 1 st -3 rd in respective divisions 11:30 P.M. - 1:00 P.M.Live entertainment and food on-site, new racers begin checking in 1:00 P.M.Run begins (wave 2 of 2) ~2:00 P.M.First finishers expected to cross finish line 3:00 P.M.Awards ceremony for 1 st -3 rd in respective divisions 3:30 P.M.Closing address 4:00 P.M.Participants expected to leave, park cleanup begins March 29, 2014

9. Staffing ●Volunteer help: Check-in, signing waivers, dropping bags, water stations, obstacle staff ●First aid care/Nurse ●Police officers ●Food trucks ● Dr. Pepper employees: Two compensated days off ● Students: Volunteer hours, receive a special T-shirt

10. ItemCostEstimated total cost Raw Materials$1,200 (Per obstacle)$10,800(9 obstacles) Tires$6.50 (Per tire)$650 (100 tires) Hurdles$173.18 (Package of 8)$692.72 (4 packs) Lease of Fairpark$10,000 Electronic Signs$100$1000 (10 signs) Police Officers$200$2000 (10 officers) Nurse$175 Water$863.84 (144 cases of 24)$863.84 (3456 bottles) Advertising$2,200 T-shirts$5.07 (Per T-shirt)$10,647 (2,100 shirts) Final Total Cost$39,529.56

11. Marketing ●Website: www.theresmoretoit.comwww.theresmoretoit.com ●Google Adwords ●Social media: Facebook, Twitter, Instagram ●Local media outlets

12. Recycling Campaign ●Recyclebank will collect recyclable goods ●Dr. Pepper/Snapple will provide participants with coupons ●Coupons will be funded with money raised from race

13. Questions?