1. “Ne razumijem kako da popravim moj kompjuter, može li mi neko pomoći?”

2. Beta Bytes Belma Ahmetovic Zermina Velic Grade 11 Age 17 LLC 1

3. Opportunity  Beta Bytes currently provides a full suite of computer repair services on a limited basis for relatives and close family friends in Hartford’s Bosnian community  Judging from the large number (over 90%) of potential customers that Beta Bytes is aware of, there is a significant opportunity to build a business around this underserved ethnic group  Hartford’s Bosnian community is roughly 15,000 people and growing  Main stream service providers do not target this group because of the language and cultural barriers Mission Statement Beta Bytes will provide professional, affordable, computer repair services in a culturally sensitive manner. We guarantee there will be no hidden costs. 2 Mission Statement

4. 3 Business Profile Beta Bytes is a Computer Service Business that strives to provide customers with full range technical assistance:  In the customer’s native language  At an affordable price ($40/hr)  With available phone support  At our site or the customer’s home/business location (for an additional cost of $20 for in-home)  With a 24 hour repair guarantee for existing customers  Delivery and on-site pick up available (for an additional $15 fee) Beta Bytes is a Limited Liability Corporation This legal structure was selected to protect the owners from the liability associated with difficult to value data (pictures, financial records, legal documents, etc.), that comes with the territory in computer repair. The LLC legal structure also requires less paperwork.

5.  Six years of combined experience in computer repair services  Trained at a certified computer repair shop  Owners are trilingual, fluent in Bosnian (first language), English second language) and currently learning Spanish  Owners will be CompTIA A+ Certified by June 2011  Owners will be enrolled in A+ Computer Hardware and Operating Systems classes for the fall semester of 2010 4 Qualifications

6. Industry NameComputer Support & Repair in Hartford’s Bosnian Community Industry Size$3,200,000 Survey data taken from Mission District:  90% of Bosnian households have one or more computers  Households on average had four significant repair incidents annually Typical Bosnian households Hartford County, Connecticut Potential Market Target Market Population Area 15,000 5,300 6,000 Market Analysis 5 21,000 Total Bosnian Population Bosnian Households Target Households Available Service Units

7.  By Location ◦ Hartford County, CT  By Population ◦ Bosnian households, head of household between the ages of 21and 65, high school educated  By Personality/ Behavior ◦ Working adults with children and sometimes extended families  By Income ◦ Predominantly middle income households 6 Consumer Profile

8. Beta Bytes Geek Squad Geek Squad Gurus-to-Go Good Quality of Product/Service Price Location Brand/Reputation Unique Knowledge Excellent HighHigh/MediumLow Partners with Best Buy Partners with Corporations Knowledge of Bosnian Nationwide Hartford County Good Competitive Advantage 7

9. Marketing Plan PeoplePromotionProductPlacePrice Marketing Mix 8 Beta Bytes pricing is more affordable than national alternatives Beta Bytes targets middle income Bosnian households, ages 21 to 65 Beta Bytes will be promoted through word-of-mouth, Bosnian retailers & website Beta Bytes serves consumers in Hartford County, CT Professional, computer service in Bosnian with no hidden fees

10. PurchaseRetention  Diagnostics fee waived if repaired by us at that time (saves money)  Service rate per hour is 50% of national competitors  Unique “Shop with you/for you” service  Guaranteed 24 hour repair turnaround for existing customers  No mark-up on replacement parts for existing customers Long Term (6 months-1 year) Current & Short Term (1 month-6 months) Awareness Advertise on Bosnian radio and community television channels Cost saving annual service contracts will be available in the future Free online system checks for existing customers $50.00$0.00 $50.00 Monthly cost, by phase: AwarenessPurchaseRetention Marketing Plan  Word of Mouth -throughout the Bosnian community  Business Cards – European retailers will display the cards at point of purchase  Website - displayed on business cards and found through Bosnian web search terms 9

11. 10 Cost of Materials/Direct Labor Definition of One Unit : Two hour service visit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $10.00120 minutes or 2 hrs$20.00 Total Direct Labor Per Unit $20.00 Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$0.00 Variable Costs Per Unit (Transportation)$5.00 Cost of Sales Per Unit$25.00

12. Definition of One Unit:Two hour service visit Selling Price per Unit$100.00 Direct Labor Per Unit$20.00 Materials Per Unit$0.00 Total COGS Per Unit$20.00 Variable Costs Per Unit $5.00 Total Cost of Sales$25.00 Gross Profit Per Unit$75.00 11 Economics of 1 Unit

13. Type of Fixed CostMonthly Cost Entrepreneurial Stipend$50.00 Utilities (Internet, Phone, etc)$100.00 Advertising (Business Website + Cards)$50.00 Insurance ($1M Liability)$150.00 Rent (Home)$150.00 Depreciation (Laptops + Software)$100.00 Total Monthly Fixed Costs$600.00 12 Average Monthly Fixed Costs

14. Time Management Plan Business Schedule for a Typical Week 13

15. Total Units 976 Full Capacity 1160 Break-Even Units 8 8 Monthly Sales Projections 14

16. Selling Price Per Unit$100.00 # of Units Sold976 Total Sales$97,600.00 Total COGS$19,520.00 Other Variable Costs$4,880.00 Total Variable Costs$24,400.00 Gross Profit$73,200.00 USAIIRD (Yearly)$7,200.00 Other Costs/Unforeseen$1,000.00 Total Fixed Costs$8,200.00 Profit before Taxes$65,000.00 Less Estimated Taxes @25%$16,250.00 Net Profit$48,750.00 15 Projected Yearly Income Statement

17. 16 Start-up Investment ItemWhere I will buy this?Cost of Item 2 Laptops with Wireless Capability Best BuyAlready Owned (New) 2 Computer Business Kitswww.technibble.com $100.00 Parts & Tools InventoryVarious Stores $700.00 Paperwork for LLCSecretary of State $320.00 2 External Hard Drives 1TBwww.crunchdeals.com $130.00 2 Norton & Symantec Master Collections www.symantec.com $880.00 CASH RESERVE $1,800.00 Estimated TOTAL START-UP INVESTMENT $3,930.00 Hours Needed 80 hrs Total Time Investment $800.00 Wage $10.00 x= Total: $4,730.00

18. …on Sales …on Investment 1,031% Annual Net Profit Start-Up Inv. $48, 750.00 $4, 730.00 = $10.31 50% Annual Net Profit Total Sales $48, 750.00 $97, 600.00 = $0.50 Return 17

19. Total: $4,730.00 SourceAmountDebtEquityGift Personal Savings $4,730.00X 18 Financing Strategy For Total Start-up Investment

20.  Beta Bytes will donate 4% of their net profits to the One Laptop Per Child Association.  Our consumers will be aware of this by the One Laptop Per Child logo located on our business website and business cards. 19 Social Responsibility Plan

21. Graduate from high school with honors and enter top university BusinessPersonal Short Term Long Term Earn a Bachelor’s degree while subsidizing college costs with Beta Bytes’ earnings and profits Business & Educational Goals  Get the business formally up and running to work out the “kinks”  Grow service units to 50 per month  Grow service units to roughly 80 per month  Expand target market outside of the Bosnian community to increase density and profitability 20

22. 21 Thank you for your consideration of Beta Bytes When your computer bites, we byte back. www.Beta-Bytes.com *In the process of registering a domain.