1. Product information Created by The North Carolina School of Science and Math forThe North Carolina School of Science and Math North Carolina Department of Public Instruction.North Carolina Department of Public Instruction Created by The North Carolina School of Science and Math forThe North Carolina School of Science and Math North Carolina Department of Public Instruction.North Carolina Department of Public Instruction

2. You probably see around 1,700 advertisements a day

3. You don’t need to spend a lot on marketing to be visible

5. You have to believe in your product

6. What makes you different?

7. ‘If I had asked people what they wanted, they would have said faster horses.’ - Henry Ford

9. Sometimes you just need a new twist on an old idea

10. Care

11. Employs more people who make under $10/hr than any other company in the US. Customers are less satisfied with service at Walmart than other similar stores.

12. Sells healthy, organic, and natural products Sells no artificial colors, flavors, or preservatives Has a whole planet foundation that contributes to communities in the developing world (although sometimes called ‘whole paycheck’ because of high prices)

13. One company, one product

16. Your assignment

19. Huddle

20. What is your brand? Who is your target market? (get specific) Why do people need your product?

21. The manual

22. Manuals Simple clear language Not too much text Follow logical order Label the steps Diagrams Use the active voice Talk to the reader

23. The brochure

24. Front page Eye catching photograph or an image Has to catch the attention of the customer Should make the customer curious

25. Content Used to tell the consumer about a service or product Simple clear language Establish credibility Include contact information

26. The pitch

27. What is your product? Who will buy your product and why? How much money do you need and what will you do with it?

28. Research Dragon’s Den (www.cbc.ca/dragonsden/)www.cbc.ca/dragonsden/ Shark tank (abc.go.com/shows/shark-tank )abc.go.com/shows/shark-tank How I made my millions