1. Company review by: Alexandra Mezhenina Vladimir Fedotov Yaroslav Pavlov

2. MILESTONES 1977 Software Development Laboratories is founded by Larry Ellison, Bob Miner, Ed Oates. 1986 Innovation, expansion and success. Stock offering on the NASDAQ exchange. 1990 An innovative, entrepreneurial company with thousands of developers and billions of dollars at its disposal. 2000s Gold standard for data-base technology and applications in enterprises throughout the world.

4. Oracle products and services Oracle Database Oracle Applications Oracle Fusion Middleware Oracle Services

5. What kind of business model does Oracle use? Software developer – complete cycle; Open innovation; Strategic acquisitions.

6. What are core competences of the company? Technology expertise Integration Promotion of the company’s products as a number one in the industry Prediction

7. What is the core tenet of Oracle’s strategy to dominate the field of databases? Product: complete, open and integrated Short release cycle From database management to database effective implementation

8. Competitors Product categoryProductsCompetitors (company+product)About Data BasesORACLE DBMS Microsoft: Microsoft SQL Server IBM: IBM DB2 Sybase: Adaptive Server Enterprise File Maker (Apple Inc): FileMaker ERPORACLE eBusiness Suite Sap: SAP Business Suite Microsoft: Microsoft Dynamics Infor Global Solutions: Infor ERPlow Cost Net Suite: NetSuite ERPon Demand IFS AB: IFS Applications Hansa World: HansaWorld Enterprise IBM: Maximoindustry solutions local competitors Application Server ORACLE Application Server 10g IBM: WebSphere Application Server and other solutions Apache Software Foundation: Geronimo Application Serveropen source Sun Microsystems: GlassFishopen source Red Hat: Jbossopen source Zope Corp.: ZOPEopen source Business analytics ORACLE Business Intelligence IBM: Cognos 8 BISOA SAS:SAS System SAP: Hyperion, SEM Environment Oracle Fusion Middleware IBM WebSphere Microsoft environment solutions

9. COMPETITORS IBM MS Oracle others SASSAPSun

10. Social responsibility Oracle in action Promote open standards Reduce waste Oracle Education Foundation Oracle Academy Help nature conservancy

11. Thank you! Questions?