1. CDC’s Plans for Hepatitis Testing Day 2012 Amanda Lewis, MPH, CHES Education and Training Team Division of Viral Hepatitis, CDC March 29, 2012

2. CDC Major Activities Know More Hepatitis – National Education Campaign for Hepatitis C (in HHS clearance) Hepatitis Awareness Month Activities National Hepatitis Testing Day – May 19 th Testing Day Event Page Online Hepatitis Risk Assessment Partner Resource Center

3. Know More Hepatitis Launched in May 2012, Hepatitis Awareness Month Will promote first ever national Hepatitis Testing Day on May 19 th

4. Hepatitis Awareness Month Builds upon last year’s activities Will feature – Hepatitis Testing Day – Hepatitis Risk Assessment

5. 2011 Hepatitis Awareness Month

6. Social and New Media Buttons, badges, and banner ads E-cards CDC Facebook GovDelivery messages Blog posts – Office of Minority Health – OASH (AIDS.gov ) Twitter - @cdchep – Twitterviews & chats Quiz widgets

7. Hepatitis Testing Day HHS Plan declared May 19 th as national Hepatitis Testing Day Promoting testing for viral hepatitis – Hepatitis B – Hepatitis C CDC’s response: – An online Hepatitis Risk Assessment

8. Testing Day Event Webpage Hosted on www.cdcnpin.orgwww.cdcnpin.org Modeled after HIV Testing Day resources Page scheduled to go live early April Partners will be asked to submit events Look for an email asking for submissions

9. DRAFT

10. Hepatitis Risk Assessment Purpose: Easy to use, online tool designed to assess a person’s risk for viral hepatitis Topic Areas: Hepatitis A, B and/or C Application: Used in privacy of person’s home or at a doctor’s office Action: Use a tailored print out of CDC recommendations to foster dialogue with provider about hepatitis testing and/or vaccination

17. Promotional Materials Buttons and badges for consideration on your websites Potential Printed Poster

18. Partner Resource Center Site where partners can access materials and resources promoting – General hepatitis education (providers & consumers) – Know More Hepatitis – Hepatitis Awareness Month – Hepatitis Testing Day – Hepatitis Risk Assessment Resources and materials will include: – Print materials (posters and fact sheets) – Digital tools (PSAs, videos, buttons/badges, widgits) – Social media resources – Policy related backgrounders

19. Resources Division of Viral Hepatitis website www.cdc.gov/hepatitis Campaign page www.cdc.gov/KnowMoreHepatitis Testing Day page www.cdc.gov/hepatitis/hepatitistestingday.htm Links coming soon: – Hepatitis Risk Assessment – Partner Resource Center

20. Thank You!