1. 2012 NASPA Annual Conference  Phoenix, Arizona  March 10–14, 2012 A Question with Many Answers: Who is the American College Student? Monday, March 12; 10:30 AM - 11:30 AM - 226B : Convention Center Mackenzie R. Streit Bradley E. Cox Jeff Gardner Michelle Robinson Cassidy Sansone

2. Plan for Today Introduction Preflection Background Mini-presentations by students Reflection Application and discussion

3. Preflection On a piece of paper… Who is the American college student? List three “stakeholders” who have an interest in understanding college students

4. Background SDS 5624: The American College Student College Students today: – More diverse than ever before (Berkner & Choy, 2008; Hussar & Bailey, 2011; Snyder, Dillow, & Hoffman, 2008) – Have also become more complicated in terms of attitudes/beliefs (Higher Education Research Institute, 2007) – Changing attendance patterns (e.g., swirling, vertical transfer, reverse transfers)(Bradburn, Hurst, & Peng, 2001; Peter & Forrest Cataldi, 2005)

5. Assignment Semester-long Individual Meetings – Stakeholder analysis One page, one minute – Research proposal Final products – Paper – Presentation

6. Multimedia Presentations *Cassidy Sansone* – Representing Your Brand *Jeff Gardner* – Students in the Community: Implications for Mayors *Michelle Robinson* – Dance Marathon Explored Nina Flanagan – College Students and Credit Cards * Students here at NASPA *

7. Reflection and Application Who is the American College student in the eyes of the stakeholder you identified in the first activity? – Understanding the stakeholder Interest or relationship to students Language, culture, context, means of communication – Understanding college students Relevant data sources Stereotypes Current information

8. Reflection and Application In small groups please discuss: – Any stakeholders who are particularly challenging to address. – Commonalities across the messages delivered to varied stakeholders. – Questions about the student presentations and/or class assignment

9. Powerful Presentation… In just 30 seconds

10. References Berkner, L. K., & Choy, S. (2008). Descriptive summary of 2003-04 beginning postsecondary students: Three years later. Washington, D.C.: National Center for Education Statistics, U.S. Department of Education Bradburn, E. M., Hurst, D. G., & Peng, S. S. (2001). Community college transfer rates to 4-year institutions using alternate definitions of transfer. Washington, D.C.: National Center for Education Statistics, U.S. Department of Education. Higher Education Research Institute. (2007). The American freshman: Forty-year trends: 1966-2006 HERI Research Brief: UCLA's Higher Education Research Institute. Hussar, W. J., & Bailey, T. M. (2011). Projections of Education Statistics to 2019 (pp. 180). Washington DC: National Center for Education Statistics. Peter, K., & Forrest Cataldi, E. (2005). The road less traveled: Students who enroll in multiple institutions. Washington, D.C.: National Center for Education Statistics, U.S. Department of Education Snyder, T. D., Dillow, S. A., & Hoffman, C. (2008). Digest of education statistics, 2007. (NCES 2008-22). Retrieved from http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2008022. http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2008022.

11. Contact Information Bradley E. Cox, Ph.D. Assistant Professor, Higher Education Program Educational Leadership & Policy Studies The Florida State University bcox2@admin.fsu.edu Mackenzie R. Streit, M.Ed. Doctoral Candidate, Higher Education Program Educational Leadership & Policy Studies Instructor, Undergraduate Certificate in Leadership Studies The Florida State University mrs08e@my.fsu.edu Jeff Gardner 2 nd year Masters student, Higher Education Program Graduate Assistant, Student Rights & Responsibilities The Florida State University jmg10m@my.fsu.edu Michelle Robinson 2 nd year Masters student, Higher Education Program Interim Assistant Director, Greek Life The Florida State University mr10j@my.fsu.edu Cassidy Sansone 2 nd year Masters student, Higher Education Program Graduate Assistant, Oglesby Student Union The Florida State University cms10c@my.fsu.edu