1. What is Art?

2. Creativity & Innovation Imagine “Imagination is more important than knowledge.” Einstein Arthur Miller on the Cold War

3. Creativity Leonardo da Vinci “The average man looks without seeing, listens without hearing, touches without feeling, eats without tasting, moves without physical awareness and talks without thinking.”

4. Creativity Creativity is mainly about alternative possibilities Useful idea New product New solution to a problem New ideas come from old elements– your store of ideas Read, curiosity & no need for immediate benefits

5. Creativity & Innovation 1. Play and fun 2. Empathy 3. Ideas and questions 4. Opportunities

6. Play and Fun John Gallo at Ford 1940 Humor is in the right frontal lobe Oscar Wilde on entertainment Humor as a management tool

7. Empathy Imagine Reading Learn, look, ask & try Cannot be exacting

8. Ideas and Questions What happens if I pour rubber into my waffle iron? Nike Why can’t there be reliable overnight mail? FedEx Why can’t we see three dimensionally in the body without cutting it open? CAT Scan Why can’t we take our music with us? Walkman Focus on questions not answers Ask why not?

9. Ideas and Questions 3M Interview questions What kind of projects did you initiate as a child? Were you ever so creative that your parents got mad at you?

10. Ideas and Questions Generating Ideas “It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” Edward de Bono Wild ideas – Extreme ideas Brainstorm Defer judgment

11. Opportunities “The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on unreasonable men.” George Bernard Shaw

12. Opportunities New experiences Treadmill or a journey Consume experiences not things Buy-- don’t buy Do-- don’t do

13. Applications Imagine Brainstorm Read Withhold judgment Make work fun Be unreasonable