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Published byMerry Wheeler Modified over 9 years ago
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THE WEEK THAT WAS WEEK 10
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PEAK FOR THE WEEK COMMENCING 4 th March 2012 (WEEK 10) PUT declines were evident again this week across all key trading demographics. AP 18-39 experienced the highest loss of 14%, AP 18-49 recorded a 10% loss and AP 25-54 a 7% decline. AP5+ had the smallest decline of -3% YOY. Tuesday & Thursday nights all experienced PUT growth YOY, with Thursday night recording the highest lift of 4% against AP 5+. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49
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TV ONE HIGHLIGHTS AP 25-54 For Week 10, TV ONE experienced a small audience decline of 5% (to 7.1 ratings) with share remaining relatively flat (at 20.9%). Year on year, both audience & share losses were reported. Sunday night experienced the highest weekly lift of 9% with One News, Politically Incorrect Guide and Offspring improving ratings WOW Year to date, TV ONE’s average audience is sitting at 7.4, compared to 9.2 in 2011. One show was in the top 10 programmes this week. The week’s best buy was Monday’s Person of Interest with a CPT of $701.10 Source: Nielsen TAM OVERNIGHT: Top Programmes for AP 25-54 The Big Bang TheoryTV214.5 Shortland StreetTV214.3 Two and a Half MenTV213.8 The Amazing RaceTV213.7 2 Broke GirlsTV212.6 Go GirlsTV212.6 The MiddleTV212.3 The Politically G to Grown UpsTV ONE11.9 Once Upon A TimeTV211.8 Police Ten 7TV211.7
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TV2 HIGHLIGHTS AP 18-39 TV2’s audience declined 8% this week (to 7.9 ratings) with a small share decline of 3% (to 28.4%). From a yearly perspective, audience losses and share declines were recorded. Wednesday night reported the highest weekly lift of 10% as all peak shows from 7pm experienced ratings growth WOW. TV2’s average audiences are sitting at 7.7 compared to 8.9 last year. All of the top 10 programmes this week were on TV2. The week’s best buy was Monday’s F.R.I.E.N.D.S with a CPT of $605.20 Source: Nielsen TAM OVERNIGHT: Top Programmes for AP 18-39 Shortland StreetTV215.4 The Big Bang TheoryTV214.5 Two and a Half MenTV214.1 The MiddleTV213.4 Go GirlsTV212.9 The Amazing RaceTV212.8 Police Ten 7TV212.8 2 Broke GirlsTV212.4 Highway PatrolTV211.8 Once Upon A TimeTV211.5
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For Week 10, tvnz.co.nz Page Impressions are down 17% year on year with Unique Browsers down 23% for the same week last year. It should that this time last year was the Japan Tsunami. Year to Date, Page impressions on tvnz.co.nz have declined by 7% year on year, with Unique Browsers growing 1% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sport World News Entertainment News Business
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TVNZ Ondemand weekly Stream Views increased by 60% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 41% ahead of last year. Revenge was the Top Episode streamed for the week. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 2011 were impacted by reporting issues. Top 10 Streams Revenge, Ep 4 Once Upon a Time, Ep 5 Shortland Street – Friday Episode Shortland Street – Monday Episode Shortland Street – Wednesday Episode Shortland Street – Tuesday Episode Go Girls, Ep 4 Shortland Street – Thursday Episode Desperate Housewives, Ep 4 The Big Bang Theory, Ep 5
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