1. 1 MNGT 481 - Business Strategy and Policy Summer 2015 Vietnam Professor Donald Kopka, Ph.D. Assistant Professor Management Dept. http://pages.towson.edu/kopka/to wson_strategy.htm

2. 2 FORM A GROUP As a group, spend the next 20 minutes developing a description of conditions in Vietnam that might affect business over the next 1 to 5 years Identify some condition or development that you think offers exciting possibilities for business

3. GROUP DESCRIPTION OF VIETNAM BUSINESS CONDITIONS 3

4. 4 DEFINITION OF STRATEGY HANDOUT TRADITIONAL FIT OF Business with Environment –General Environment –Industry Environment

5. 5 Add Value Example Stakeholders: Customers Owners Employees Government Lenders/Bankers Community Industry Suppliers Added Value:

6. 6 Read assigned chapters in textbook according to course schedule Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce, Strategic Management: Concepts and Tools for Creating Real World Strategy, Preliminary Edition, Wiley, 2015. Textbook provided FREE by Professor Kopka Go to website, http://pages.towson.edu/kopka/towson_strategy.htm http://pages.towson.edu/kopka/towson_strategy.htm –Check web site every day for upcoming class sessions’ slides or other information Three keys to course –Follow Directions –Communications is cumulative –Communications is comprehensive