1. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 1 Communicating Interculturally

2. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 2 Intercultural Communication Global marketplace Multicultural workforce

3. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 3 Barriers to Going Global Accounting and taxes Labor laws Remote headquarters Business systems Cultural differences Personal behavior

4. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 4 The Global Marketplace Opportunities Growth Potential New Customers New Markets New Sources of Labor Work Opportunities Challenges Laws and Customs Volatile Currencies Ethical Standards Labor Skills Politics and Economics

5. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 5 Advantages of a Multicultural Workforce Diverse markets Broader viewpoints Expanded talent pool

6. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 6 Challenges of Intercultural Communication Meaning of words Significance of gestures Importance of time and space Rules of relationships

7. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 7 The Concept of Culture Shared systems –Priorities –Attitudes –Rules

8. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 8 Established Cultures Automatic Coherent Complete

9. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 9 Negative Cultural Attitudes Ethnocentrism Xenophobia Stereotyping

10. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 10 Cultural Pluralism Accepting distinctions Avoiding assumptions

11. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 11 Cultural Differences Contextual Legal and ethical Social Nonverbal Age Gender

12. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 12 Cultural Context Decision-making practices Problem-solving techniques Negotiating styles

13. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 13 Legal and Ethical Behavior Seek common ground Withhold judgment Send honest messages Respect differences

14. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 14 Social Behavior Differences Work and success Roles and status Use of manners Concepts of time

15. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 15 Nonverbal Differences Greetings and touching Personal space Facial expressions Eye contact Posture Formality

16. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 16 Age Differences Youth-oriented cultures Senior-oriented cultures

17. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 17 Gender Differences Influences on Communication –Workplace hierarchy –Decision-making styles –Problem-solving styles

18. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 18 Improving Intercultural Communication Skills Study other cultures and languages Respect communication styles Speak and write clearly Listen carefully Use interpreters or translators Help others adapt to your culture

19. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 19 Studying Other Cultures Social customs Clothing and food Political patterns Religious and folk beliefs Economics and business Ethics, values, and laws

20. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 20 Learning Languages Facilitate communication Build language skills Choose words wisely

21. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 21 Respecting Cultures Communication preferences –Degree of formality –Level of directness –Writing or speaking

22. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 22 Writing Clearly Use plain English Strive for brevity Strive for clarity Use transitions Use proper addresses Avoid slang and idioms Cite numbers carefully Keep paragraphs short

23. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 23 Speaking Clearly Speak distinctly and slowly Rephrase when necessary Seek feedback Don’t patronize Learn basic phrases Gain agreement

24. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 24 Listening Carefully Vocal patterns –Pitch –Tone –Speed –Volume

25. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 25 Using Interpreters or Translators Human beings –Interpretation –Cultural context –Non-verbal cues Software –Translation –Words and phrases –Gist of the message

26. © Prentice Hall, 2005 Business Communication Today 8eChapter 3 - 26 Communication Challenges Speaking and listening –Conference calls –Face-to-face conversations Reading and writing –Intranet sites –Email and instant messaging