1. Uphill Wheelchair

2. Customer Need Difficulty with slopes Dangerous
Exertion to keep momentum
Force required to stay in place
Dangerous
Nothing to prevent rollback if person behind wheelchair trips
Allows person pushing wheelchair to let go
Injury to manual wheelchair users
51% have shoulder injuries (often rotator cuff tendonitis)

3. Product Advantages Comfort and ease traveling uphill
Safe if being pushed
Rest mid-slope
Maneuverable

4. Product Advantages Manual vs. Powered wheelchairs
Significant price difference
Maintain pride
Battery limitations
Size concerns

5. Product Advantages
[Demonstration]

6. Product Features
TBD with final product decision

7. Customer Feedback
TBD

8. Testing Video
Before uphill feature: struggling to keep momentum and rolling backwards
After uphill feature: slow and comfortable motion uphill with stopping to rest
Engaging/disengaging mechanism

9. Testing Results
Customer quotes

10. Market Size

11. Business Case Distribution methods Assistive device distributors
Direct to customer
Profitability: $XX per wheelchair
Selling price: $150
Production cost: $XX

12. Manufacturing Cost
TBD with final product

13. Market Assessment Total potential market:
2 million people in US over age 15 use manual wheelchairs
Market penetration: XX%
Product Distribution
Sold through assistive device distributors
??Installed by technicians??
Product purchasing decisions influenced through medical staff and other members of community

14. Product Sales and Distribution
Market product benefits to device distributors
Market product benefits to occupational and physical therapists
Build excitement about product in wheelchair community
Obtain insurance company support for product need