1. Quality Inns: Nearly 65 Years of Innovation in the Lodging Industry Lee G. Gilman Department of Mathematical Sciences Clemson University Clemson, SC Quality Inn, Anderson, SC

2. Beginnings 1939- Seven Florida motel owners form Quality Courts United, a not-for-profit motel referral chain. Was formed to increase business at the individual motels through cooperation Early concentration was in the Southeast

3. Quality Courts Thruway Motor Inn, New York

4. Quality Courts “Firsts” First to conduct quality inspections of motels First to publish chain directories First to mandate in room carpeting, pools, telephones First 1-800 reservation system

5. 1955 Quality Courts United motel directory

6. 1960’s, 1970’s, and 1980’s In 1963 Quality Courts became a for-profit franchise operation In 1972 changed name to Quality Inns International During the 1980’s improved standards, dropped underperforming hotels, and added new brands In 1990 became Choice Hotels International

8. Comfort Inns Created by Quality International in 1981 Limited service, luxury budget hotels Impressive growth: 860 properties opened in first eight years Now Choice’s largest chain

9. Sleep Inns Created by Quality International in 1988 All new construction, prototype design economy hotels Interior corridor access, unique design features to cut down on costs Highly ranked on consumer satisfaction surveys

10. Choice’s Other Brands Clarion Hotels, founded as Quality Royale in 1981 Econo Lodge and Rodeway Inn, purchased in 1990 Company created MainStay Suites extended stay hotels in 1996

11. Recent Innovations Launched www.choicehotels.com in 1995.www.choicehotels.com Unveiled new logos for Sleep Inns, Comfort Suites, and Quality Inns in 2001

12. Quality Inns continues to lead the hospitality industry after over 60 years of leadership