1. PORTO PORTUGAL francisca ramalhosa sru.franciscaramalhosa@cm-porto.pt october 2010

2. strategic planning 2004 – new strategy for the city MASTERPLAN FOR THE REHABILITATION OF DOWNTOWN integrated, long term approach it outlines the vision, the goals, the strategy, the principles and the instruments l

3. strategic planning STRONG PARTICIPATION - pubic entities - private sector - associations - investors - population Meetings by sector ( commerciants, artists, real estate, etc)

4. LONG TERM VISION the city centre of Porto will constitute a space of sociability and residence, welcoming diversified and competitive economic activities, with high urban quality and promoting unique experiences.

5. LONG TERM VISION KNOWLEDGE AND CREATIVE-ORIENTED CITY university / health cluster / TOURISM – WORLD HERITAGE SITE rehabilitation of downtown and historic centre

6. GOALS Re-housing Porto’s downtown, Development of business, Revitalization of commerce, Development of tourism, Development of culture and leisure-related activities, Improvement of public space.

7. PROBLEMS economic crisis: - ATRACT PRIVATE INVESTMENT - ACCESS TO CREDIT LINES - RESPOND TO PUBLIC RESPONSABILITIES (due to budget constrains) EFECTIVENESS OF THE EUROPEAN FUNDS

8. CHALLENGES -Ensure social mix -Demographic changes -Region competitivness / Promote city attractivity