6. reframe point of view

7. a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

9. all kinds of dirty, one kind of clean squeaky green

10. expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on point of view: why?

12. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

13. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

15. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

17. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

18. point of view: components user be specific need use verbs insight observation + interpretation

19. user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies point of view: components

20. user traveling, harried mother of three needs to keep track of her children Insight (because) there are more distractions than than safe-havens at the airport point of view: components

21. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 1: saturate

22. saturation space

23. understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view part 1: saturate methods

25. quotes & defining words actions & behaviorsfeelings & emotions thoughts & beliefs < what we see & hearwhat we feel the user is feeling >

26. understand the experience 10 min share stories, highlighting key phrases and emotions identify user, reveal the needs, articulate insights 10 min empathy maps part 1: saturate timing

27. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 2: synthesize

28. has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) point of view: construction

29. point of view: example conquistador explorer......seeks to discover the spices in the Stanford secret sauce, & take home the ultimate recipe for innovation.

30. short specific sexy point of view: tips

31. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations part 2: synthesis methods

32. synthesize: how?

33. identify patterns

34. isolate outliers

35. create composites

36. part 2: synthesize mad-lib user needinsight

37. part 2: synthesize mad-lib user needinsight

38. part 2: synthesize mad-lib user needinsight …NEEDS......BECAUSE...

39. point of view example Delayed mother of four......needs to entertain her kids without disrupting the rest of the terminal because bored children annoy already irritated fellow passengers.

40. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view 5 min personal time: identify & synthesize generate users, needs, insights on separate post-its 15 min group time: mad lib iterations share, select & synthesize into a point of view part 2: synthesize mad-lib timing