1. How can a brand connect with people online in a way that ultimately leads to a purchase? Ilana Rabinowitz Twitter: @Ilana221 @LionBrandYarn

2. Family-owned business since 1878

3. At retail you’re just part of the crowd.

4. How do customers decide?

5. EMOTION A brain that can’t feel can’t make up its mind.

6. Word cloud of comments from a blog post

8. How can a brand connect emotionally?

9. Invite people over

10. Share something of yourself

11. Introduce them to your friends

12. Listen to them

13. Be yourself

14. Be generous Over 3,100 free patterns Knit and crochet instructions Video tutorials Desktop wallpapers E-cards FREE !

16. Relationships can be messy

17. Takeaways 1.People don’t buy from companies. They buy from people. Behave and speak in human terms (not authentic but real, not transparent but open). 2.Your brand is only as strong as the feeling it creates in people. 3.There is a fine line between connecting emotionally and being manipulative. Don’t cross it. Have reverence for what you are doing.

18. Takeaways 4. You don’t control what happens when you open yourself up online, but if you have earned respect, your friends will defend you when things get messy. 5. Should we engage is not the right question. Only ask where and how.