1. Are you walking over the five dollar bills to pick up the nickels? What the storage Hardware Vendors do not want you to know? Prepared by Mike Fiacco CA Storage Solution Strategist

2.  Your storage vendor has really helped you build his bullet proof system -Time for a tech refresh -We know what you need!  Buy the storage first then we will do the storage assessment  By the way we will do your data migration (costs downtime)  True costs start coming out  The Pavlov storage syndrome  The big doll is singing in the wings  Your boss wants answers because you have had so many unplanned storage purchases -To gather the detail your boss is asking for requires a lot of manual work. -At best it will be outdated by the time you complete the task Be the boss on your next Storage Purchase

3. ???? HODM (1 way)???? Migration Multi Pathing PowerPath Dynamic Link MgrStg Device Drvr ECC AppIQTSM Reporting Time Finder Shadow ImageFlash Copy Snapshot SRDF TruCopyXCopy Replication You will be led to believe this critical software is included or free…it’s not booked that way! SAN Storage The Hardware Way Today’s Process and Tools Required Read Write Raid Cache 32% to 82% Performance Degradation

4. BrightStor SVM Multi Pathing BrightStor Storage Resource Management Reporting BrightStor SVM - MultiView Snapshot BrightStor SVM – MultiMirror & MultiCopy Replication How to Overcome $$$$ Storage management and business continuity no longer have dependency on hardware platform Migration BrightStor SVM & MultiMigrate CA’s Value Proposition to Clients The above storage management tools move from box to box

5. Unify and Simplify your storage software  The example is how CA can Unify and Simplify your complex storage environment -One tool to manage all storage hardware vendors platforms -One set of snap copy and mirror tools for all platforms -Simplify daily operations -Simplify DR operations  You have taken cost out of your daily and DR operations -Reclamation of storage by identifying and classifying data -ILM, move data to tiered storage based on need and compliance -Improved SLA’s -Faster backups or server less backup ( lower backup software licenses) -App dev not impacted with Multi view -Point in time recovery for BC -Data migrations done by you with out bring applications down -Lower communications costs -Eliminate repurchasing of storage software that only runs on their hardware

6. Change the purchase paradigm  Today the storage vendors want to drive your deals  Stop the madness -You can start to pick up the five dollar bills and walk over the nickels  Get a non vendor biased storage consultant in to understand your IT needs to support the business -Backup recovery,ILM, tiered storage, BC, DR,HA  Have the non vendor biased storage consultant write your next storage RFP. -Based on your needs -Now you will see the real deal  Now you can start buying storage as a commodity -Make the vendors compete for storage hardware only