1. Building Smarter Communities
City of Lakeland
Broadband Strategic Plan
Opportunities Playbook

2. Opportunities Broadband-Friendly Public Policies Expand SurfLakeland1
Broadband-Friendly Public Policies 2
Expand SurfLakeland 3
Connect Polk County Schools 4
Expand Dark Fiber Services 5
Open-Access Provider 6
Retail Business Services Provider 7
FTTH Services Provider

3. Opportunity 1: Formalize Broadband-Friendly Public Policy
Lakeland should:
Adopt Broadband Standards
Joint Trenching/Dig Once Policies
GIS and Record Keeping
Review pole attachment and dark fiber leasing agreements
Implement a broadband infrastructure investment fund
Impact
Build infrastructure at a reduced cost
Streamline construction processes
Expand infrastructure in Lakeland
Fiscal Impact – N/A, opportunity driven

4. Opportunity 2: Expand SurfLakeland
Lakeland could:
Deploy additional wireless access in public spaces
Deploy additional wireless in low-income neighborhoods
Partner with provider to support wireless deployment
Impact
Provide additional wireless access
Marginally improve the “digital divide”
Fiscal Impact – N/A, opportunity driven

5. Opportunity 3: Connect Polk County Schools
Lakeland could:
Become service provider through USAC E-Rate program
Provide lit transport to PCSD facilities
Impact
Expand fiber network
Provide more capacity at a reduced cost
Bring new dollars into the local community – reinvest to expand broadband services

6. Opportunity 3: Connect Polk County Schools
Fiscal Impact

7. Opportunity 3: Connect Polk County Schools
Fiscal Impact

8. Opportunity 4: Expand Dark Fiber Services
Lakeland should:
Brand and market dark fiber as a service
Formalize rate structures
Evaluate public private partnership opportunities
Impact
Additional broadband infrastructure available
Potential for new provides to enter the market
Fiscal Impact – N/A, opportunity driven

9. Opportunity 4: Expand Dark Fiber Services
Analysis

10. Opportunity 5: Open-Access Provider
Lakeland could:
Launch Open-access network
Lakeland would provide lit transport services (circuits)
Partner with multiple provider to utilize the network
Build feeder/distribution networks throughout key business areas of Lakeland
Impact
New broadband infrastructure investments
New providers enter the market creating competition
Portion of telecom spend is kept local

11. Opportunity 5: Open-Access Provider
Areas of deployment

12. Opportunity 5: Open-Access Provider
Fiscal Impact

13. Opportunity 5: Open-Access Provider
Analysis

14. Opportunity 6: Retail Business Services Provider
Lakeland could:
Launch retail business services provider
Provide Internet, voice, transport and value-added services
Build feeder/distribution networks throughout key business areas of Lakeland
Impact
New fiber based broadband provider
Telecom spend kept local
Locally operated and supported provider
Community focused broadband provider

15. Opportunity 6: Retail Business Services Provider
Areas of deployment

16. Opportunity 6: Retail Business Services Provider
Fiscal Impact

17. Opportunity 6: Retail Business Services Provider
Fiscal Impact

18. Opportunity 7: FTTH Services Provider
Lakeland could:
Launch retail FTTH services provider
Provide services to residents, businesses and community anchors
Provide Internet, voice, video, transport and value-added services
Build feeder/distribution networks throughout the city limits and service territory
Impact
New fiber based broadband provider
Telecom spend kept local
Locally operated and supported provider
Community focused broadband provider

19. Opportunity 7: FTTH Services Provider
Fiscal Impact

20. Opportunity 7: FTTH Services Provider
Analysis

21. Business Model Comparison

22. Next Steps
Work with COL Leadership Team and Staff to develop Broadband Plan roadmap
What opportunities make sense – which do not
Refine opportunities and supporting financials
Develop a road map that includes the a total financial impact to the community (all included opportunities)
Finalize draft report
Present findings to COL Leadership Team, City Council and the community