1. Mike Boring Andrew Kranda BA 499

2. Digital Age  With technology becoming more prevalent, it has started to appear in toys  Kids are more “plugged in”  Not just new digital toys-technological versions of classics

3. Changing Market  Kids want to be more like their parents  LeapPad-last year’s hot item  Toy sales are down  Retailers are looking to give a new look to old classics

4. Hot Toys

5. What does this mean for Marketing?  Keep customers informed of “updates” to new products  Make products that are easy to use, and mimic what parents like

6. Questions?  Are there any products that you could see benefiting from a technological update?  Is this a good thing? Should kids be trained in technology at such a young age?

7. Sources  http://www.msnbc.msn.com/id/46531977/n s/business-us_business/#.T0q_QXmnKSo http://www.msnbc.msn.com/id/46531977/n s/business-us_business/#.T0q_QXmnKSo  http://www.chipchick.com/2012/02/mattels- apptivity.html http://www.chipchick.com/2012/02/mattels- apptivity.html  http://www.amazon.com/LeapFrog- LeapPad-Explorer-Learning- Tablet/dp/B004Z7H07K http://www.amazon.com/LeapFrog- LeapPad-Explorer-Learning- Tablet/dp/B004Z7H07K  http://www.macgamestore.com/product/842 /Monopoly/ http://www.macgamestore.com/product/842 /Monopoly/  http://news.cnet.com/2300-17938_105- 10011322-5.html http://news.cnet.com/2300-17938_105- 10011322-5.html