2.  «l’OFFICIEL» France  «l’OFFICIEL» Russia  «l’OFFICIEL» Ukraine  «l’OFFICIEL»'s rubrics  Positioning  Price system  Distributional system  Schedule of issues  Clients and partners  Contacts Contents L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

3. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896 «l’OFFICIEL» France It has been publishing since 1921 in France. It has known as a standard “Paris modern magazine”. The most authoritative publication reflecting on world fashion trends. About fashion from official sources. Tendencies Accents and guiding lines. Collections and trends. Events and personages. Prêt-à-Porter и Haute Couture. 80 years competently about fashion... «l’OFFICIEL»

4. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896 «l’OFFICIEL» Russia The first foreign analogue of elite French magazine. Appearance in Russia - 1997. 100 thousands magazine`s copies for the Formation style. Showing events. Fashion expert who knows all or almost everything. Lustre. Stylishness. Glamour. Lux de lux. «L’OFFICIEL»

5. L’OFFICIEL Киев, 04050, ул. Мельникова, 12 а, офис 8. Тел.: (044) 568 5798, факс : (044) 568 5896 «l’OFFICIEL» Ukraine The “most Paris” magazine in Ukraine. Selection of materials among glossy publication since 2001 year. All the best from Paris and Moscow. Modern collections. History of fashion. Ukrainian market of Haute Couture and Prêt-à-Porter. Reportings from fashion shows. Creative photos. Luxury brands and facilities. Developments and people. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

6. Rubrics  Guiding lines  Accents  Characters  Art  Beauty  Fashion  Constant L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

7.  French glamour magazine which reflects and forms trends of world fashion.  The most authoritative issue among judges of taste.  «l’OFFICIEL» magazine – knows about fashion everything or almost everything.  25 thousand copies of magazine for the most refined audience. Positioning of «l’OFFICIEL»magazine L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

8.  20 % of audience – guidance  More then half readers spend the same time looking through advertising as reading and looking through editorial`s materials of magazine.  77% readers are interested in buying goods which were represented in photos session.  80% audience coming back many times for reading magazine Peculiar characteristics of audience L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

9. PRICE SYSTEM Advertising pages of «l’OFFICIEL» magazine Price is shown in EURO without tax on advertising 0,5% and tax 20%. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

10. PRICE SYSTEM Special positions of «l’OFFICIEL» magazine. Price is shown in EURO without tax on advertising 0,5% and tax 20%. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

11. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896 Distributional map

12. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896 Schedule of issues

13. Audience's profile  Statistic data is given by TNS (Survey: NRS 2007/1 – Kiev), Target Group Size ('000): 1940.8 Sample: 2586. Target group of «l’OFFICIEL»: - women at the age 25-65 years (71,4 %), - high-educated (73 %), - high level of income (100 % from 100 % interviewed): well-to-do (44,4 %) high well-to-do (55,6 %) - by occupation: guidance (20, %) high qualificated specialists (30 %).  The audience staff – it‘s clients of expensive boutiques, houses of fashion, salons of beauty, representatives of foreign companies, active buyers of luxury things whose social status allow to take decision by themselves and influence on society`s opinion.  «l’OFFICIEL»`s audience – are readers who correlate their own style with general world`s trends. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896

14. L’OFFICIEL Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896 Adress: Kiev Melnikova, 12 - a, office 8 tel: +38 044 568 59 53 Alexander Stryapkin e-mail: alexander@officiel-ukraine.comalexander@officiel-ukraine.com +38 067 441 33 25 Contacts