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We have become the leader in providing innovative advertising solutions in lifestyle environments including cinemas, shopping malls & new lucrative locations.

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Presentation on theme: "We have become the leader in providing innovative advertising solutions in lifestyle environments including cinemas, shopping malls & new lucrative locations."— Presentation transcript:

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2 We have become the leader in providing innovative advertising solutions in lifestyle environments including cinemas, shopping malls & new lucrative locations like Beauty Saloons. TLC’s focus has always been to be the most progressive media supplier in our field, taking our services into realms presently occupied by major players in ‘mainstream media’.

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4 WHEN CONSUMERS SWITCH TO SHOPPER MODE, THE POTENTIAL FOR BRAND PURCHASE IS WIDE OPEN

5 And that’s where Comes in….

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7 They want a high reach, targeted approach to their media buy, that is gender specific, minimizes wastage and maximizes exposure

8 They need tailor made solutions that demonstrate a thorough understanding of their business needs and objectives

9 They don’t want media that is unaccountable they want a business partner that provides RESULTS and regular research to keep them informed and ahead of their competition

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11 Washroom Media in UAE, KSA & KWT Uncluttered, Targeted, Gender Specific Media with long dwell times Uncluttered, Targeted, Gender Specific Media with long dwell times High reach Close Proximity to retail outlets High receptiveness

12 Around 500,000 people visit our cinemas each month Around 500,000 people visit our cinemas each month Cinema Washrooms allow for creative use of space Cinema Washrooms allow for creative use of space 89% of these people will visit the washroom Perfect environment to target hard to reach youth Perfect environment to target hard to reach youth

13 WASHROOMS MEDIA Classic Frame Tester Frame Cabin Doors Mirrors Decals Baby Changing Rooms WASHROOMS MEDIA Classic Frame Tester Frame Cabin Doors Mirrors Decals Baby Changing Rooms

14 Broad, high reach selection of Salons in UAE,KSA & KWT Broad, high reach selection of Salons in UAE,KSA & KWT Targeted, gender Specific environment Targeted, gender Specific environment High Frequency 3+ Visits per month Long dwell times : 2+ Hours Social Network / great for WOM

15 Beauty Salons Illuminated Frame Mirror Decals Sampling Leaflet Decals Beauty Salons Illuminated Frame Mirror Decals Sampling Leaflet Decals

16 We’ve had the privilege to work with some great national and international brands, in a wide range of sectors, over the years. Here’s just a few of them...

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19 Media Challenge: How to reach the target at the right time with right mindset to create message relevance & effectiveness? How to ensure that brand recognition and message comprehension are connecting and captivating the target What is the ultimate media mix that helps achieve desired objective?

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21 Pre and Post Campaign Results: When you think of advertising for branded hair removing products for women that you have seen anywhere, at shops, supermarket, hypermarket, in magazines or newspapers, on hoardings or on TV - which brands come to your mind?

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23 Pre and Post Campaign Research: South Africa and UAE

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25 SA Research Campaign conducted by TNS SA (April 2010 – 2 week campaign)

26 UAE: Where will the FIFA 2014 World Cup be played? Deira City Centre (400 Interviews 01/06/2010) Deira City Centre (400 Interviews 01/07/2010) Magna Media Research Survey

27 8% Which country is hosting the 2014 FIFA World Cup? 25%33% TLC awareness Pre awarenessPost awarenessDifference Deira City Centre 305 male Questionnaires (Pre 01/06/2010 Post 01/07/2010) 83.76% visit washroom each mall visit 57.14% have bought a product based on samples received in mall 72% respondents visit mall at least 5 times per month 65% respondents visit Hypermarket at least 4 times per month

28 Which country is hosting the 2014 FIFA World Cup? TLC awareness 14.2%46%60.2% MIRDIFF CITY CENTRE (No Washroom) 320 respondents MOE (Flighted Campaign ) 314 respondents Difference MAF Shopping Centres 91.05% visit washroom each mall visit 52.9% have bought a product based on samples/advertisements in mall 82.7% respondents visit mall at least 5 times per month 71.2% respondents visit Hypermarket at least 4 times per month

29 Brief us for a high reach, low wastage, tailor made media solution!!! … For all your needs in UAE, KSA and KWT We look forward to helping you drive your sales further….


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