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The Internationalization of Services. Service Expansion Strategies Multisite Same service in multiple locations Multiservice New services at existing.

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Presentation on theme: "The Internationalization of Services. Service Expansion Strategies Multisite Same service in multiple locations Multiservice New services at existing."— Presentation transcript:

1 The Internationalization of Services

2 Service Expansion Strategies Multisite Same service in multiple locations Multiservice New services at existing locations Multisegment Different class of service for a new market segment at new or existing locations

3 Issues Posed by Internationalization of a Strategic Service Vision

4 Market Identification Opportunistic, Not Well Planned Coopers & Lybrand’s in Hungary Reactive Expansion due to the needs of a major client (Ford in Hungary) Better Planned Expansion Efforts Fast Food Operations in Easter Europe McDonalds Disney in Japan and Europe

5 Entry Strategies With the use of a local partner Tokyo Disneyland (Oriental Land Co.) McDonalds International Expansion Local partners acts as guides in site selection, restaurant design, marketing and public relations Without Local Partners EuroDisney in Paris


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