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Published byDaniel Powell Modified over 9 years ago
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Jordan Menke COMM 447 Sporting Goods Final Pitch
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About the Locker Room The Locker Room is a Sporting Goods Store that offers quality specialized hockey equipment, provided by local hockey experts at an affordable cost. “From the Locker Room to the Ice”
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Placement
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Products & Service
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Target Market
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Promotion
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What can we expect? Schedule 2: Revenues 20152016201720182019 Number of Customers/day 1012141517 Number of Days/year 360 Average Purchase/customer $ 80.00 $ 82.00 $ 84.05 $ 86.15 $ 88.31 Total Sales 288,000 354,240 417,560 470,799 530,826 Growth Rate Number of Customers 20%15%10%
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Break-even Analysis
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Average Owner Compensation Average Owner Compensation : $ 45,750
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Thank You
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Questions
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Financing Capital BudgetCost Leasehold Improvements 3,000 Furniture & Fixtures 6,558 Equipment 4,650 Net Working Capital 35,228 Total 49,436 Financing Budget$ Amount Bank Debt (27%) 15,000 Equity40,000 Total 55,000
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Sensitivity Analysis Customers/dayAverage 5 year Profit Average Owner CompensationFeasibility 8 (314) 42,051Not Feasible 9 11,971 42,051Possibly Feasible 10 23,483 45,750Feasible 11 34,995 49,484Feasible 12 46,507 53,218Feasible 13 58,020 56,951Feasible
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Floor Plan
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Marketing Budget
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Positioning Map Low Quality High Quality Specialized Generalized Sport Chek Olympian Sports Warman Sports Al Anderson’s Source for Sports Canadian Tire Walmart Locker Room
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Profitability
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