1. LOGO Argonne National Lab Presentation 3 Yong Ding Nuttavutt Intarode Ibrahim Iskin Thien Tran 06/12/2009

2. Outline  Project Overview: –Siam company introduction –Transfer Grancrete to Siam Corp.  Porter’s five force analysis (focus on competition)  Gap analysis  Market size; target markets  Financial analysis  Potential applications  Project Plan  License negotiation  Commercialization Plan Worksheet by Argonne Natl. Lab.  Export Control regulations (ITAR)  Royalty Negotiation  Implementation Plan  Project Team formation  Market development plan; roll-out plan  Product Development Plan  Acquiring formula from Argonne Natl. Lab.  Prototype product  Developing production process of the Grancrete technology  Facility Plan  Machinery Purchase  Suppliers  Production plan  Procurement plan  Marketing and distribution plan  Training program Work Breakdown Structure (WBS) Gant Chart

3. Company Background

4. Porter’s five force analysis

5. Gap Analysis

6. Market Overview  UN estimates new 740 million homes are needed in developing countries. That requires 100,000 new homes a day in 20 years (1).  Half of them live in areas susceptible to earthquakes, floods, and hurricanes.  In Asia alone, about 1/3 of population. i.e. 1 billion people, live in rural areas that needs better shelters. (1) www.grancrete.com

7. Target Market 201020112012 20192020 2000 3000 4000 12000 15000 Tons 1. Knock-down house 2. Repairing works 3. Special wall-floor works

8. Cost of production Investment in new equipment: $18000 Raw materials: 10$/unit Labor, Marketing & admin: $28000/year Patent royalty fee: Upfront $10000 Running2%/sales

9. Financial Analysis 20102011201220132014201520162017201820192020 Sales ($) 1760000264000036960004620000677600087120001064800012144000131560001478400015840000 Production (ton) 2000300040005000700090001100012000130001400015000 Production (bags) 88000132000176000220000308000396000484000528000572000616000660000 Unit Price ($/bag) 20 21 22 23 24 Number of houses built 10001500200025003500450055006000650070007500 Costs 9712001403600186780023296683256515417933451025645577444604314065217036989425 Upfront Investment 18000 Cost of materials 8800001320000176000022000003080000396000048400005280000572000061600006600000 Labor, Admin, Marketing (increased at 10%/year)2800030800338803726840994.845094.2849603.7154564.0860020.4966022.5472624.79 Licensing fee upfront 10000 running 35200528007392092400135520174240212960242880263120295680316800 Net profit 7888001236400182820022903323519485453266655454366566556711286082622978850575 NPV (discount rate 15%) $18,039,745

10. Potential Applications 1. Non-Shrinkage floor 2. High Strength floor 3. Repairing surface road 4. Industry floor 5. Rapid repairing wall-floor

11.  Project Overview:  Project Plan  License negotiation  Commercialization Plan Worksheet by Argonne Natl. Lab.  Export Control regulations (ITAR)  Royalty Negotiation  Implementation Plan  Project Team formation  Market development plan; roll-out plan  Product Development Plan  Acquiring formula from Argonne Natl. Lab.  Prototype product  Developing production process of the Grancrete technology  Facility Plan  Machinery Purchase  Suppliers  Production plan  Procurement plan  Marketing and distribution plan  Training program Work Breakdown Structure (WBS) Gant Chart

12. License Negotiation (1)Commercialization Plan worksheet :  Required by Argonne Laboratory from all its prospective licensees before licensing its intellectual property.  Enables the Laboratory and the prospective licensee to determine and characterize the business fit between their interests.  Provides the Lab input on its calculation of value of the intellectual property to both Parties.

13. Commercialization Plan worksheet

14. 1) General Company Information: – Name, Place of Incorportion, Age, etc. 2) Product Licensing and Sales Information – Exclusive or non-exclusive – Manufacturing location. – Potential applications, estimated sales,… 3) Equity Licensing Information. – Cash Flows, debt structure, exit strategy, etc.

15.  Royalty offer: – Upfront fee: $10000 – Running rate : 2% / revenue  Export Control regulation: –ITAR : International Traffic in Arms Regulations. –ITAR regulations dictate that information and material pertaining to defense and military related technologies (for items listed on the US Munitions List) may only be shared with US Persons unless authorization from the Department of State is received or a special exemption is used

16. Project Team Formation 12 3 4 1.Engineering & Project Planning Division 2.Marketing Division 3.R&D Company 4.Mortar Company Cross-functional Team for TT

17. Market Development and Roll-Out Plan

18. Product Development Plan  Acquiring formula from Argonne Natl. Lab.  Get license from Thai Industrial Ministry  Prototype product  Developing production process of the Grancrete technology  Facility Plan  Machinery Purchase  Suppliers  Production plan  Procurement plan  Marketing and distribution plan  Training program

19. Work Breakdown Structure

20. Q&A