1. The DIGITAL MEDIA IN 2014

2. new records were set Several records broken and new records were set second largest country India became the second largest country in terms of number of internet users Digital ad spends accounted for 10.5% of the total ad spends of INR 14 billion in India

3.  The growing middle class  Low plan tariffs  Availability of low cost smart phones  The advent of 4G services  Healthy growth in number of 3G subscribers  Continued adoption of 2G by masses  Offline Internet  Mobile First  Mobile First technology  Second screen  Second screen phenomenon

4. India trumps Ethinos Digital marketing