1. WORKSHOP ON Education for Innovation and Entrepreneurship December 13, 2010 GoForth Leslie P. Roberts, Founder and President

2. 2 Entrepreneurship in Canada GoForth Institute © 2010 130,000 NEW BUSINESSES PER YEAR 94% LESS THAN 20 EMPLOYEES 50% LESS THAN 5 EMPLOYEES 50% FAIL IN 2 YEARS 65 ‒ 80% FAIL IN 5 YEARS

3. 3 The Problem GoForth Institute © 2010 | slide How to improve the odds of success of micro-entrepreneurs through education?

4. 4 Target Population Sole proprietors, self-employeds Pre-startup, startup and early growth stages Some technical/trade, post-secondary education Less than 5 employees Under $1M total asset value GoForth Institute © 2010 | slide

5. 5 The Solution Five stages of development – 2.5 years, $800 k Quantitative survey of 1100 Canadian entrepreneurs Qualitative interviews with 200 successful founders Rapid prototyping in classrooms in 12 cities Online content delivery platform developed Pilot testing with market segments = 100 Essentials Small Business Skills™ GoForth Institute © 2010 | slide

6. 6 GoForth ’s Online Learning Canada’s first national online education program for micro- entrepreneurs. Innovative technology platform 10 hours of education: 10 Modules – each module represents one area of business Each module contains three 20 minute lessons 3 views of each video, one year YouTube helped us Optional GoForth Workbook $295.00 GoForth Institute © 2010 | slide

7. 7 Partners in Economic Development GoForth Institute © 2010 | slide Education Capital Mentorship

8. 8 Strategic Partners include: Canadian Innovation Centre Community Futures Network of Canada Canadian Innovation Centre CIDA – Peru U of Waterloo – CBET - Kenya ATB Financial VanCity Credit Union Small Business BC Enmax Energy GoForth Institute © 2010 | slide

9. Who pays? How many? B2C B2B Volume purchase agreement Revenue sharing partnerships User pays Organization pays Thousands GoForth Institute © 2010

10. 10 GoForth’s Metrics Industry Canada’s Small Business Policy Branch: Quantitative Measures Longevity and sustainability Income generation Job creation Asset value Qualitative Measures Confidence Attitudes toward growth GoForth Institute © 2010 | slide

11. 11 Consider GoForth - first stage GoForth Institute © 2010 | slide Ready for Junior High - more specialized training and support Elementary School - foundational knowledge of business I have a foundation. Now I need more.

12. goforthinstitute.com GoForth