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© ExactTarget, All Rights Reserved User Community Programs.

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Presentation on theme: "© ExactTarget, All Rights Reserved User Community Programs."— Presentation transcript:

1 © ExactTarget, All Rights Reserved User Community Programs

2 Caleb Williams Internet Marketing Director Bethany@caleb616caleb@caleb-williams.com

3 Portable Content Using RSS to distribute your content from one location.

4 How many places do you post content? Duplicate Effort EmailWebsite Social Media

5 Your Time is Valuable So what if… you could focus on creating content? you could spend more time editing? you could spend more time responding on social media?

6 Enter RSS Really Simple Syndication is mostly used in blogging, but it is also a great way to move content easily.

7 Basic Concept Post once to your blog or website.Post once to your blog or website. Push your RSS feed to your channels.Push your RSS feed to your channels. Use existing tools in ExactTarget and SocialEngageUse existing tools in ExactTarget and SocialEngage

8 Potential Applications Use Automation Studio to send emails to blog subscribers everyday.Use Automation Studio to send emails to blog subscribers everyday. Send digest emails monthly to your unengaged subscribers to remind them why they liked you in the first place.Send digest emails monthly to your unengaged subscribers to remind them why they liked you in the first place. Include blog rolls in every email you send.Include blog rolls in every email you send.

9 This is about to get geeky. <code /> <code />

10 THE ANATOMY OF RSS Know your data.

11 The Anatomy of RSS Facebook Email <item> Title Title URL URL Excerpt Excerpt Post Post </item> Title URL Excerpt Post Tweet

12 Customizing RSS (Optional) <item> Title Title URL URL Excerpt Excerpt Post Post </item> Excerpt URL Excerpt Post mysite.com/?feed=fbook_rss <code /> <code />

13 Customizing RSS (Optional) Excerpt Post Link <code /> <code />

14 FEEDING YOUR FANS Using SocialEngage to publish to Facebook and Twitter.

15 Feeding Social with RSS Setup RSS Publishing in SocialEngage.Setup RSS Publishing in SocialEngage. If you have custom RSS create a new entry in CoTweet for each channel.If you have custom RSS create a new entry in CoTweet for each channel. See the guide to RSS publishing in the 360 Wiki.See the guide to RSS publishing in the 360 Wiki. 3Sixty: SocialEngage RSS Publishing

16 Feeding Social with RSS I recommend not auto-publishing. But I thought we were automating? I like to review posts so I don’t end up on Mashable for the wrong reasons.

17 QUESTIONS ON SOCIAL?

18 FEEDING YOUR SUBSCRIBERS Two ways to use your RSS in email.

19 AMP Script Scripting language for use in Email content areas.Scripting language for use in Email content areas. Gives access to Subscriber Attributes, Data Extensions, Personalization Strings, etc.Gives access to Subscriber Attributes, Data Extensions, Personalization Strings, etc. Please consult the 360 Wiki for AMP Script and Content Syndication best practices.Please consult the 360 Wiki for AMP Script and Content Syndication best practices. 3Sixty: Content Syndication

20 Single Post Email Case: Every Thursday morning your CEO publishes a business leadership post to your blog. This needs to be emailed to your board members and any subscribers on your business leadership list.

21 Single Post Email Setup <code /> <code />

22 Single Post Email Setup <code /> <code /> IMPORTANT: Use Send Preview to test your email and AMP Script. IMPORTANT: Use Send Preview to test your email and AMP Script.

23 Single Post Email Send <item> Business Leadership Blog Post Business Leadership Blog Post <link>http://caleb-williams.com/2012/03/business-leadership-blog-post/</link>…<description> </description><content:encoded> Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent metus neque, auctor a volutpat pulvinar, tempus a risus. Morbi at ipsum ligula. Mauris sed ipsum lectus, eu venenatis urna. Nulla eget nunc magna, nec ultricies augue. Praesent id neque lacus. Vivamus in faucibus lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis ullamcorper lectus. Donec faucibus lacus sem, ac condimentum turpis. Sed mattis, nunc quis dictum pharetra, nibh felis pellentesque ipsum, ut lobortis ligula dolor eget risus. Aliquam vel nibh est, ut molestie leo. Suspendisse lacinia nisi id quam dictum ultrices iaculis ut nibh. Proin nec nibh arcu. Maecenas pulvinar eros non ipsum mattis sit amet aliquet orci egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris id est eros. Etiam vel nisi mi. Suspendisse eget leo mauris, sed luctus eros. Aliquam lobortis rutrum mi, quis euismod risus viverra vel. Mauris tincidunt ornare felis vitae semper. Suspendisse eget eros neque. Aliquam cursus gravida luctus. Curabitur elit eros, interdum nec fermentum sit amet, vulputate in tortor. Nullam a sapien quis odio malesuada interdum. Phasellus vel nisl justo. Aenean placerat elementum placerat. Morbi malesuada lobortis tellus eu bibendum. Cras aliquet, urna eget iaculis venenatis, dui sem laoreet quam, vel tristique purus massa eu nisi. Pellentesque non sem lorem. Vivamus molestie lobortis porttitor. Maecenas vulputate volutpat turpis et euismod. Nulla urna neque, molestie in molestie sed, semper vitae diam. Morbi cursus scelerisque consequat. Nam elementum magna quis libero sollicitudin ac auctor lectus fermentum. Quisque pellentesque tincidunt luctus. Nullam aliquet rhoncus massa. Aliquam erat volutpat. Duis tempus erat gravida erat pellentesque eu fringilla odio vulputate. Suspendisse potenti. Praesent mollis interdum ullamcorper. Etiam quis nunc sapien. Integer placerat quam eu metus fermentum a pretium arcu pretium. Aliquam velit nibh, lobortis nec elementum id, porttitor eget libero. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vestibulum gravida scelerisque sapien, ut congue diam semper eu. Sed scelerisque ultrices tellus, sed vehicula magna. Related Posts ]]> Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent metus neque, auctor a volutpat pulvinar, tempus a risus. Morbi at ipsum ligula. Mauris sed ipsum lectus, eu venenatis urna. Nulla eget nunc magna, nec ultricies augue. Praesent id neque lacus. Vivamus in faucibus lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis ullamcorper lectus. Donec faucibus lacus sem, ac condimentum turpis. Sed mattis, nunc quis dictum pharetra, nibh felis pellentesque ipsum, ut lobortis ligula dolor eget risus. Aliquam vel nibh est, ut molestie leo. Suspendisse lacinia nisi id quam dictum ultrices iaculis ut nibh. Proin nec nibh arcu. Maecenas pulvinar eros non ipsum mattis sit amet aliquet orci egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris id est eros. Etiam vel nisi mi. Suspendisse eget leo mauris, sed luctus eros. Aliquam lobortis rutrum mi, quis euismod risus viverra vel. Mauris tincidunt ornare felis vitae semper. Suspendisse eget eros neque. Aliquam cursus gravida luctus. Curabitur elit eros, interdum nec fermentum sit amet, vulputate in tortor. Nullam a sapien quis odio malesuada interdum. Phasellus vel nisl justo. Aenean placerat elementum placerat. Morbi malesuada lobortis tellus eu bibendum. Cras aliquet, urna eget iaculis venenatis, dui sem laoreet quam, vel tristique purus massa eu nisi. Pellentesque non sem lorem. Vivamus molestie lobortis porttitor. Maecenas vulputate volutpat turpis et euismod. Nulla urna neque, molestie in molestie sed, semper vitae diam. Morbi cursus scelerisque consequat. Nam elementum magna quis libero sollicitudin ac auctor lectus fermentum. Quisque pellentesque tincidunt luctus. Nullam aliquet rhoncus massa. Aliquam erat volutpat. Duis tempus erat gravida erat pellentesque eu fringilla odio vulputate. Suspendisse potenti. Praesent mollis interdum ullamcorper. Etiam quis nunc sapien. Integer placerat quam eu metus fermentum a pretium arcu pretium. Aliquam velit nibh, lobortis nec elementum id, porttitor eget libero. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vestibulum gravida scelerisque sapien, ut congue diam semper eu. Sed scelerisque ultrices tellus, sed vehicula magna. Related Posts ]]></content:encoded>…</item>

24 QUESTIONS SO FAR?

25 Recent Post List Case: Your monthly newsletter would be a great way to promote the content on your blog. You want to list the five most recent blog posts each time the newsletter is sent.

26 Recent Post List Setup <code /> <code />

27 Recent Post List Setup IMPORTANT: Use Send Preview to test your email and AMP Script. IMPORTANT: Use Send Preview to test your email and AMP Script.

28 Single Post Email Setup

29 QUESTIONS SO FAR?

30 AUTOMATING YOUR EMAIL Using Automation Studio to send your emails.

31 Setting Up Interactions

32

33 Automation Studio

34

35

36

37

38

39

40 Single Post Email Setup

41 FINAL THOUGHTS Where is your content going?

42 Caleb Williams Internet Marketing Director Bethany@caleb616caleb@caleb-williams.com

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