1. The Disney Way Dream. Believe. Dare. Do.

2. Management Books

3. Learning Tree courses

4. Criticism

5. Speculative Fiction

6. 1. Give every member of your organization a chance to dream, and tap into the creativity those dreams embody

7. 2. Stand firm on your beliefs and principles

8. 3. Treat your customers like guests

9. 4. Support, empower, and reward employees

10. 5. Build long-term relationships with key suppliers and partners

11. 6. Dare to take calculated risks in order to bring innovative ideas to fruition

12. 7. Train extensively and constantly reinforce the company's culture

13. 8. Align long-tem vision with short-term execution

14. 9. Use the storyboarding technique to solve planning and communication problems

15. 10. Pay close attention to detail

16. Works Cited Capodagli, Bill, and Lynn Jackson. The Disney Way : Harnessing the Management Secrets of Disney in Your Company. Rev ed. New York: McGraw Hill, 2007.