2. OHT CR.2 OBJECTIVES The participants will: Define creativity and innovation.Define creativity and innovation. Identify the importance of creativity and innovation in fire service organizations.Identify the importance of creativity and innovation in fire service organizations. Analyze the elements of creativity.Analyze the elements of creativity. Identify the 5 steps of the creative process.Identify the 5 steps of the creative process.

3. OHT CR.3 OBJECTIVES (cont'd) Evaluate personal blocks to creativity.Evaluate personal blocks to creativity. Identify ways of fostering creativity in subordinates.Identify ways of fostering creativity in subordinates. Identify effective techniques for selling new ideas.Identify effective techniques for selling new ideas. Develop strategies to enhance creative leadership traits.Develop strategies to enhance creative leadership traits.

4. OHT CR.4 OVERVIEW IcebreakersIcebreakers What is Creativity? What is Innovation? Why Are They Important?What is Creativity? What is Innovation? Why Are They Important? Elements of CreativityElements of Creativity The Creative ProcessThe Creative Process

5. OHT CR.5 OVERVIEW (cont'd) Creativity BlocksCreativity Blocks Fostering Creativity in SubordinatesFostering Creativity in Subordinates Selling Your Ideas to Top ManagementSelling Your Ideas to Top Management Self-Assessment and Personal Improvement StrategiesSelf-Assessment and Personal Improvement Strategies

6. OHT CR.6 How many squares are in this figure?

7. OHT CR.7 16 small squares 1 large square 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

8. OHT CR.8 16 + 1 = 17 The 4 quadrants 17 + 4 = 21

9. OHT CR.9 16 + 1 = 17 4 4 inset boxes of 4 squares + 1 center box of 4 squares 21 + 5 = 26

10. OHT CR.10 16 + 1 = 17 4 4 inset boxes of 9 squares 4 inset boxes of 9 squares 26 + 4 = 30 5

11. OHT CR.11 DEFINITION Creativity is the ability to produce original ideas or products.

12. OHT CR.12 DEFINITION (cont'd) Innovation is the ability to improve a present practice, method, or product by adaptation or alteration.

13. OHT CR.13 THE IMPORTANCE OF CREATIVITY To keep up with external changesTo keep up with external changes To assure state-of-the-art methods and techniquesTo assure state-of-the-art methods and techniques

14. OHT CR.14 Myths About Creativity from The Creative Manager By Camille Cates Barnett Myth #1: The more intelligent you are, the more creative you are. Reality: Creativity is not a function of intelligence. Creativity is seeing what everyone else has seen and thinking what no one else has thought.

15. OHT CR.15 Myth #2: People are born creative; creativity cannot be learned. Reality: It's true. People are born creative--that is, all of us are. But we can acquire skills to help us achieve our creative potential. Creativity can be learned, much as tennis and piano can be learned. Do you remember the first time you ever tried to ride a bicycle?

16. OHT CR.16 Myth #3: Creative ideas come in a flash, like lightning bolts. Reality: Persistence and concentration are keys to creativity. You can't plant a garden until you have prepared the soil.

17. OHT CR.17 Myth #4: Creativity is disruptive to the day-to-day life of an organization. Reality: Successful organizations are really two parallel, mutually supportive organizations--one innovative, one routine. Remember that every routine was once an innovation.

18. OHT CR.18 Myth #5: Creativity is a luxury; it should be encouraged only in times of abundance. Reality: When you don't have money to throw at a problem you need to be more creative. Necessity is the mother of invention.

19. OHT CR.19 ELEMENTS OF CREATIVITY Element #1 Fluency

20. OHT CR.20 ELEMENTS OF CREATIVITY Element #1 Fluency Element #2 Flexibility

21. OHT CR.21 How could you make this equation read correctly without moving a match? =

22. OHT CR.22 ELEMENTS OF CREATIVITY Element #1 Fluency Element #2 Flexibility Element #3 Originality

23. OHT CR.23 ELEMENTS OF CREATIVITY (cont'd) Element #1 Fluency Element #2 Flexibility Element #3 Originality Element #4 Awareness

24. OHT CR.24 ELEMENTS OF CREATIVITY (cont'd) Element #1 Fluency Element #2 Flexibility Element #3 Originality Element #4 Awareness Element #5 Drive

25. OHT CR.25 A NEW IDEA A new combination of existing ideasA new combination of existing ideas An adaptation of existing ideasAn adaptation of existing ideas

26. OHT CR.26 STEPS LEADING TO NEW IDEAS: PreparationPreparation ConcentrationConcentration IncubationIncubation IlluminationIllumination Verification/ProductionVerification/Production

27. OHT CR.27 S-C-A-M-P-E-R FLUENCY FLEXIBILITY ORIGINALITY AWARENESS DRIVE S-C-A-M-P-E-R S - What can you substitute? C - What can you combine? A - What can you adapt? M -What can you magnify, miniaturize, or multiply? P - What can you put to other uses? E - What else? Who else? Where else? R - Can you rearrange or reverse?

28. OHT CR.28 CREATIVITY BLOCKS "I don't want to look foolish." "I don't want to fail." "I'm not creative." "That's not my area (skill, style, etc.)." "I don't get paid to have fun."

29. OHT CR.29 TEN RULES FOR STIFLING INNOVATION (From The Change Masters By Rosabeth Moss Kanter) Be suspiciousBe suspicious Be inaccessibleBe inaccessible Pass the buckPass the buck Criticize at every opportunityCriticize at every opportunity

30. OHT CR.30 RULES (cont'd) Discourage people from letting you know when there's a problemDiscourage people from letting you know when there's a problem Control everything carefullyControl everything carefully Make significant policy changes in secretMake significant policy changes in secret Keep people in the darkKeep people in the dark

31. OHT CR.31 RULES (cont'd) Pass on your dirty work in the name of delegation and participationPass on your dirty work in the name of delegation and participation Above all else, never forget that you, the supervisor, know everything there is to knowAbove all else, never forget that you, the supervisor, know everything there is to know

32. OHT CR.32 CHARACTERISTICS OF SUPERVISORS WHO FOSTER CREATIVITY They are willing to absorb the risks taken by subordinates.They are willing to absorb the risks taken by subordinates. They are comfortable with half- developed ideas.They are comfortable with half- developed ideas. They are able to make quick decisions.They are able to make quick decisions. They are good listeners.They are good listeners.

33. OHT CR.33 CHARACTERISTICS OF SUPERVISORS WHO FOSTER CREATIVITY (cont'd) They don't dwell on past mistakes.They don't dwell on past mistakes. They enjoy their jobs.They enjoy their jobs. They expect subordinates to succeed.They expect subordinates to succeed. They capitalize on subordinate strengths.They capitalize on subordinate strengths.

34. OHT CR.34 ASSESSING THE "SELLABILITY" OF YOUR IDEA Will it work? Has it been tested?Has it been tested? Is it practical?Is it practical? Is it distinctly better than the present way?Is it distinctly better than the present way?

35. OHT CR.35 ASSESSING THE "SELLABILITY" OF YOUR IDEA (cont'd) Will people accept it? Will it improve quality?Will it improve quality? Will it increase productivity?Will it increase productivity? Will it use personnel more effectively?Will it use personnel more effectively? Will it improve present methods?Will it improve present methods? Will it improve safety?Will it improve safety? Will it eliminate unnecessary work?Will it eliminate unnecessary work? Will it reduce costs?Will it reduce costs? Will it improve working conditions?Will it improve working conditions?

36. OHT CR.36 ASSESSING THE "SELLABILITY" OF YOUR IDEA (cont'd) Is your idea timely? Is it fully developed?Is it fully developed? Is top management ready for it?Is top management ready for it? If it's approved, are you ready to act on it?If it's approved, are you ready to act on it? Are you sure it doesn't conflict with other projects that already have top- management approval/priority?Are you sure it doesn't conflict with other projects that already have top- management approval/priority?

37. OHT CR.37 DEVELOPING A PERSUASIVE ARGUMENT Relate your idea to a recognized needRelate your idea to a recognized need Appeal to positive valuesAppeal to positive values Anticipate objectionsAnticipate objections Get others involvedGet others involved Ensure your credibilityEnsure your credibility

38. OHT CR.38 SUMMARY Each person has creative/innovative potentialEach person has creative/innovative potential We can improve our creative abilityWe can improve our creative ability COs must foster creativity in subordinatesCOs must foster creativity in subordinates COs must be skilled in "selling" new ideas to managementCOs must be skilled in "selling" new ideas to management

39. Class Discussion Name ONE Problem (Policy or Procedure) in Your Department Where You See A Need For Improvement.Name ONE Problem (Policy or Procedure) in Your Department Where You See A Need For Improvement. Explain Current Procedure.Explain Current Procedure. Any Ideas How to Improve or Fix the Procedure????Any Ideas How to Improve or Fix the Procedure???? Lets Put One of Our Ideas Through The “Sellability” Questions.Lets Put One of Our Ideas Through The “Sellability” Questions. OHT CR.39