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 Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. – businessdictionary.com  Types.

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Presentation on theme: " Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. – businessdictionary.com  Types."— Presentation transcript:

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2  Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. – businessdictionary.com  Types › Print  Newspaper  Magazine › Radio › Television › Internet

3  Newspaper › Late 1800s: rise of media pioneers in print industry › Competition peaked the public’s interest and popularity of print media  Magazines › 1741: first magazine in America › By 1850 magazines were established as a mass medium  FCC: little regulation over print media › Libel

4  1885 Heinrich Hertz- proved electricity can be transmitted in electromagnetic waves. › Introduced the idea that radio waves could be used for personal, mobile communication  1910- Regulation of radio › Congress pass legislation over wireless communication theory  Radio Act of 1927- Beginning of radio regulation › Asserted public interest and public ownership › Broadcasters- fewer First Amendment rights than newspapers

5  1928: introduced in the U.S. › FRC issues first television license  Development struggles › WWII › Struggle over wavelength allocations with new FM radio › Battle over government regulation  FCC’s ruling that NBC had to sell on of its radio stations was upheld by the Supreme Court  1947: Beginning of commercial television

6  Internet › 1994: Yahoo! introduced internet radio broadcasting and internet television broadcasting

7  Events that changed news coverage › 1963: assassination of JFK  Television › 1987: FCC repeals the Fairness Doctrine  Radio broadcasters were able to express one political view without rebuttal › 2007: Virginia Tech Shooting  Social media

8  All channels are used for all purposes


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