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Magnifying Your Message Trevor Sworn. Yejj Consulting www.yejjconsulting.comwww.yejjconsulting.com.

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Presentation on theme: "Magnifying Your Message Trevor Sworn. Yejj Consulting www.yejjconsulting.comwww.yejjconsulting.com."— Presentation transcript:

1 Magnifying Your Message Trevor Sworn. Yejj Consulting www.yejjconsulting.comwww.yejjconsulting.com

2 Marketing (Advertising) Everyone Has A Message

3 Marketing (Advertising) Every Organization Has a Message

4 Marketing (Advertising) Marketing Is Getting Your Message to The World

5 Marketing (Advertising) How Did You Get Your Message to The World?

6 Social Media How Do you Get Your Message to The World Now?

7 Social Media Facebook: 1.1 Billion People Active Users! Mobile Users Constantly ‘ON’

8 Facebook: Cambodia: 63% Males Use Facebook (Higher than UK, USA, etc.) http://www.socialbakers.com/facebook-overview-statistics/ Social Media Marketing

9 Comparing Advertising

10 Artwork Contact Newspaper Goes To Print Customer Reads How Many Days? How Much Cost? How Many People Read? How Long Does It Take To Put An Advert in PPP?

11 Comparing Advertising Cost 1/4 Page Colour Advert = $400+

12 Comparing Advertising But: Limited Number of People Little Control Of; Nationalities Age Group Segment

13 Comparing Advertising How Long Does It Take You To Put An Advert in the New York Times? - Never!

14 Comparing Advertising How Long Does It Take You To Put An Advert On Facebook? Type Message Add Picture Click ‘Post’ How Many Minutes? How Much Cost?

15 Comparing Advertising Cost? Boost Your Post $20 = 30,000+ People Focused On: Country Age Language

16 New Style of Marketing: Awareness Being Heard Being Known Social Media Marketing

17 New Style of Marketing: Stories Your Life, Your Organization, Your Country. Social Media Marketing

18 New Style of Marketing: Relationships Likes, Posts, Sharing. Social Media Marketing

19 New Style Of Marketing Seth Godin Blog: http://sethgodin.typepad.co m Book: Purple Cow Social Media Marketing

20 How Will You Use Social Media To Tell People About Your Message?


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