1. Creating Your Own Print Ad

2. What is a print ad?

3. Examples

12. Rule 1 Attract Attention. Nothing else matters unless you can do this. Have a headline and visual element that makes people stop at your ad.

13. Rule 2 Appeal to the reader's interest or announce news. Take the "you" point of view and tells readers how they will benefit from your product or service.

14. Rule 3 Communicate your company's exclusive advantage. Answer the question: Why should the prospect pick your firm over a competitor's?

15. Rule 4 Prove your advantage. Use testimonials and statistics to convince your target audience.

16. Rule 5 Motivate readers to take action such as a special For example: free trial, a discount or a bonus.

17. Where I got this information Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need, by Rieva Lesonsky and the Staff of Entrepreneur Magazine, © 1998 Entrepreneur Press Read more: http://www.entrepreneur.com/article/21738#ix zz2mWi9K7Q6 http://www.entrepreneur.com/article/21738#ix zz2mWi9K7Q6 http://www.buzzfeed.com/copyranter/the-15- most-creative-print-ads-of-the-year http://www.buzzfeed.com/copyranter/the-15- most-creative-print-ads-of-the-year