1. Search 2.0: The Next Chapter of Search Gora Sudindranath Senior Solutions Consultant BCS ISRG Search Solutions, May 2007

2. 2 2 What is Search – really? Search is the common language between an organization and it’s customers/partners/employees Search fundamentally redefines how organizations access, interact with and exploit information.

3. 3 3 Search connects my world Search translates to my terms Search understands what I need Search finds what I want Search Greatest Value: User-centric View

4. 4 Search Creates Value by Connecting Users to Everything EXPERT ANSWERS ANALYTICS NETWORK DOCUMENT PRODUCT

5. 5 Empowered Countries Empowered Companies Empowered Individual Web 1.0 Web 2.0 Global Domination Global Interactions The Era of User-Driven Innovation Has Started IT-Driven Value Creation User-Driven Value Creation The 3rd Generation

6. 6 The New Disruption Old EraNew Era Value from Vertical SilosValue from Horizontal Connections Change Agent: BusinessChange Agent: User Microsoft, SAPServices + Mashups Knowledge ManagementCompany Blogs + Wikis Short HeadLong Tail Open Source SWOpen Source Content

7. 7 Search 2.0 Key points Search is at the heart of Web/Enterprise 2.0 monetization and growth –Search technology is an engine for matching customers with communities, content and commerce items that they want and need –Search technology encompasses recommendation, discovery, navigation, personalization and detailed customer analytics –Search technology is the glue that brings all business models together –Personalization and Zero-Term search is key to navigating in increasing amount of information

8. 8 Business Intelligence Built on Search The Real Value of Search Lies in Three Areas Search Connects “Front Office” Create new business models Renew and grow revenue Atomize information Monetize existing assets better Search connects users to: Answers People Analytics Services Disruptive technology for the back office Data refinement and dynamic dimensioning provides data that is easier to find and more actionable Better data quality through linguistics and fuzzy match Extreme ad-hoc query performance

9. 9 9 Featured Content Calls to Action Ads User Generated Third-Party Content Multimedia Subscription Feeds SEARCHLET Live

10. 10 Blog It! Community Tools Search Front Office: Search IS the Portal >100M videos downloaded daily … but only if users can easily find them Related Video with Ads

11. 11 Search IS...Intent, Aggregation, and Monetization Intent Aggregation Unique Monetization

12. 12 Mobile & Personalization Service indicator bar Zoo toolbar – Search, one click to Zoo WAP product homepage Feature Panel 1 – Push content teasers based on your personalisation preferences Feature Panel 2 – Relevant applications: Top 5 Contacts within your community Alerts/ Missed events 15 Channels based on personal preferences and community recommendations Nokia N70

13. 13 Search Connects: Search as a Tool for Social Networking within the Enterprise

14. 14 Aggregate Intelligence / Business Intelligence Aggregate Intelligence: a hurricane hit North America in August 2005

15. 15 Data Quality: Cleanse!

16. 16 Flexible Relevancy The common theme underlying Search 2.0 is flexible relevancy Search IS the front office Search Connects Business Intelligence based on search

17. 17 FAST Relevancy Framework –FAST ESP: A relevancy framework Not a “blackbox” relevancy model –Robust: 12+ tunable attributes For Example: proximity, field, keyword, freshness, business rules, authority, quality, link cardinality, geographical distance, context weights, statistics (tf-idf), degree of linguistic normalization –Flexible Open and tunable framework allow you to mix attributes to create the relevancy model right for your application Rank-Profile: A Relevancy Mixing Board Authority:Freshness:Proximity:Context:Body:DescriptionURL:Keywords:Title:

18. 18 Business Intelligence Built on Search The Real Value of Search Lies in Three Areas Search Connects “Front Office” Create new business models Renew and grow revenue Atomize information Monetize existing assets better Search connects users to: Answers People Analytics Services Disruptive technology for the back office Data refinement and dynamic dimensioning provides data that is easier to find and more actionable Better data quality through linguistics and fuzzy match Extreme ad-hoc query performance

19. Thank you